communications, Crenshaw Communications, ImPRessions, public relations • May 15, 2014
Good Public Relations Is A Two-Way Dialogue
In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning […]
Read More
communications, Crenshaw Communications, ImPRessions • May 7, 2014
To Be A Better Communicator, Listen
One of the overlooked skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge. There’s the speed of digital […]
Read More
Crenshaw Communications, ImPRessions • May 1, 2014
Lies (PR) Agencies Tell
In a gem of a client-agency scene in Sunday’s episode of “Mad Men,” Harry Crane is called into a client meeting to reassure them that SCP’s media-buying technology is every bit as good as that of rival Grey, whose new “computer” has been written up in The New York Times. Thinking on his feet, Harry […]
Read More
blogging, Crenshaw Communications, ImPRessions, public relations • April 23, 2014
Lessons From The NYPD’s Twitter PR Backlash
The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By […]
Read More
communications, Crenshaw Communications, ImPRessions, public relations • April 16, 2014
7 PR And Media Relations Rules You Might Want To Break
Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception. But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to […]
Read More