communications, Crenshaw Communications, ImPRessions • December 26, 2013
7 Myths That Undermine Content Marketing Success
The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to […]
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communications, Crenshaw Communications, ImPRessions • December 21, 2013
What PR Pros Can Learn From Justine Sacco
Friday morning, IAC PR executive Justine Sacco had about 300 Twitter followers and was known mostly to her family, friends and colleagues. But after a racially themed tweet and 12 hours of silence as Twitter raged, she became a PR crisis case and an example of a personal reputation meltdown in real time. How did […]
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Crenshaw Communications, ImPRessions, public relations • December 19, 2013
How Strategic Public Relations Builds Brands
Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly. There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services […]
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Crenshaw Communications, ImPRessions, public relations • December 14, 2013
WestJet’s Holiday PR "Miracle" Goes Above and Beyond
Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers […]
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Crenshaw Communications, ImPRessions, public relations • December 9, 2013
How To Produce Killer Brand Journalism
I’m not sure if brand journalism is the new PR, or if brand PR is the new journalism, but both seem to be gaining traction. Some still say the term is an oxymoron, since the line between thinly veiled PR or marketing and content that’s truly relevant can be a fine one. But a recent […]
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