Our Insights

blogging, PR Fish Bowl • December 23, 2014

Five Tips For Media Relations Success In Healthcare PR

When it comes to medical and healthcare PR, standard best practices apply, but there are some industry-specific guidelines to follow to ensure successful outcomes. We recently attended a “Meet the Media” event hosted by the Healthcare Public Relations and Marketing Society of Greater New York, which included a panel of health care reporters and editors offering […]

Crenshaw Communications, ImPRessions, public relations • December 22, 2014

2014 News Drives PR Trends In 2015

Memes about memes, “breaking” the Internet, scandalous leaks… 2014 has been a turbulent year for PR agencies and other communications professionals. We’ve heard plenty about the mobile explosion and big data this year in PR and ad tech, but it’s not over. Here are the developments that get my votes for top trends likely to […]

Crenshaw Communications, PR Fish Bowl, public relations • December 18, 2014

6 Resolutions For Better PR In 2015

Welcoming in the New Year provides a great chance to take stock of things and set some goals and refresh your public relations. Whether it’s tech PR, consumer, or B2B, we resolve to do better in 2015 with the following resolutions. Get visual. If you haven’t already jumped on this trend, now is the time. […]

Crenshaw Communications, crisis management, ImPRessions • December 17, 2014

Five Cases Of Top PR Crisis Management In 2014

It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice. Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2014

PR Tips: What Not To Say To A Reporter

As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, […]

Crenshaw Communications, PR Fish Bowl, public relations • December 12, 2014

5 Taboos Of PR Business Pitching

As the year comes to a close, there has been a whirlwind of new business opportunities in the PR agency world, inspiring us to share our wisdom about selling and closing to prospective clients. To end the year on a high note with some exciting wins, here are some moves to avoid. Scripting the presentation […]

News • December 12, 2014

Putting A Good “Spin” On The Holidays…

Oh, the company holiday party! Depending on where you work, it can mean either awkward moments or the one chance to let loose during the year (or maybe a little bit of both). At Crenshaw this year, we went with something different, holding the annual holiday party at Spin New York, the establishment owned by […]

Crenshaw Communications, ImPRessions, public relations • December 11, 2014

What PR People Can Learn From "Serial"

PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about brand storytelling doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2014

Remembering The "Public" in Public Relations

For decades, the PR industry has fretted about its own public image, even as the business has evolved and agency PR has prospered. But headlines from a recent study about public perception of PR may mean we’re not there yet. As reported in O’Dwyer’s, the outcome of the study by Texas Tech’s College of Media […]