Our Insights

Crenshaw Communications, media relations, PR Fish Bowl • December 9, 2014

A Journalist’s View: 3 Questions From A PR Firm

Geoff Williams, a personal finance and business writer who pens probing pieces for U.S. News & World Report and American Express OPEN Forum, understands the PR agency dynamic quite well. I have had the pleasure of working with him for years, and he agreed to take a few questions – the answers to which should help […]

News • December 8, 2014

PR Lessons With HPRMS

We dropped by a panel discussion last week hosted by the Healthcare Public Relations and Marketing Society of Greater New York, and came back with a slew of helpful tips on improving our health PR pitches. The morning discussion featured healthcare journalists from Crain’s New York, the Daily News, CBS, and Capital New York sharing […]

ImPRessions, public relations • December 5, 2014

Rolling Stone’s Weak ‘Apology PR’ Won’t Heal Its Reputation

Rolling Stone’s explosive story about sexual assault on college campuses was horrifying, but from a PR and reputation point of view, it seemed like a journalistic milestone. “A Rape on Campus” was the type of piece that produces headlines and drives traffic, but also sparks real change. The outrage it triggered echoed some of its […]

PR Fish Bowl, public relations • December 5, 2014

Weatherproof Your PR Programs For 2015

It’s getting cold out there, and the approach of colder months is a great time to shore up your PR programs for the months ahead. Just as you’d weatherproof your home to prepare for the long season of colder, darker days in the Northeast, communications professionals can employ some basic steps to prepare for success […]

Crenshaw Communications, ImPRessions, public relations • December 2, 2014

Five Signs You Shouldn’t Hire A PR Firm

Many of us in the PR agency world evangelize about the benefits of a strategic public relations campaign, including why and when a company should bring on a firm. Yet the growth of our industry – it was up 11% in 2013, the first double-digit increase in five years – doesn’t mean PR’s benefits are […]

Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2014

What The PR Industry Wants This Season

Everyone wants peace on Earth and goodwill to all…and the latest smartphone, but those in the New York PR agency community have some special wishes this holiday season. More journalists. Over the past ten years, the number of reporters decreased from 52,550 to 43,630, a 17 percent loss, according to Bureau of Labor Statistics data. […]

News • November 25, 2014

Dr. Max Gomez With ZetrOZ

Our client ZetrOZ, makers of a first-of-its-kind wearable medical device, was recently interviewed on camera by Dr. Max Gomez, CBS News medical correspondent. The segment features Dr. Max trying out sam®, the miniaturized, FDA-approved device that uses ultrasound technology for therapeutic pain relief and wound resolution. Here are Dr. Max and Dr. George Lewis, the scientist behind […]

Crenshaw Communications, ImPRessions, public relations • November 25, 2014

8 Sins Committed In The Name Of Good PR

ProPublica’s recent expose of The American Red Cross contained a colorful and symbolic detail that made PR agencies and their corporate communications counterparts cringe. The article reports that the organization drove around nearly-empty trucks in the wake of Hurricane Sandy “to be seen,” to give the impression that it was delivering aid when in fact […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 24, 2014

6 Ways To Get A Jump On Holiday PR

It’s now or never for 2014 PR results! And now is the time to ensure that your team is leaving no stone unturned in leveraging opportunities for holiday PR events and stories. Here are some items for that list. Find an unlikely holiday angle. What’s hot in the news right now that you can craft into […]