Our Insights

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

It’s every intrepid PR practitioner’s dream to get inside the brain of a working journalist and see what makes them tick. In an effort to get there, we are inaugurating a regular feature called “A Journalist’s View: 3 Questions From A PR Pro.” Our first journalist is Lisa Collier Cool, a bestselling author, award-winning health […]

Crenshaw Communications, ImPRessions • May 1, 2014

Lies (PR) Agencies Tell

In a gem of a client-agency scene in Sunday’s episode of “Mad Men,” Harry Crane is called into a client meeting to reassure them that SCP’s media-buying technology is every bit as good as that of rival Grey, whose new “computer” has been written up in The New York Times. Thinking on his feet, Harry […]

Crenshaw Communications, PR Fish Bowl, public relations • April 29, 2014

When PR Pros Pitch Media: Do This, Not That

With apologies to the popular Men’s Health “Eat This, Not That” column, here are some tried and true strategies to employ when pitching a story on behalf of your latest B2B, tech or consumer PR client. Pitch in private, not in public. In other words, by email, text, or phone, not Twitter or Linked In. […]

blogging, Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 27, 2014

The Art and Science Of A PR Plan

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and […]

blogging, Crenshaw Communications, ImPRessions, public relations • April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By […]

Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 22, 2014

PR Pros: Secure That CEO Byline

How many PR firms have NOT promised a bylined article to the CEO of a client company in the name of “thought leadership”? We venture to say none. A CEO-penned article (with tremendous assist from a qualified PR team) in a top business pub or vertical is a powerful tool in the B2B PR arsenal. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 18, 2014

PR Pros "Celebrate" Stress Awareness Month

Of course many of us are observing Passover and Easter this week, but did you know that April is also “Stress Awareness Month”? With public relations a perennial “top-of-the-list” candidate for stressful careers, we thought we would examine some of the stressors PR pros bemoan. A client “goes dark” for more than a few days, […]

communications, Crenshaw Communications, ImPRessions, public relations • April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception. But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to […]

Crenshaw Communications, PR Fish Bowl, public relations • April 15, 2014

5 Reasons Not To Ditch Your PR Agency And Go In-House

On the premiere episode of the final season of “Mad Men,” the ever-resourceful Joan tries to salvage the Butler Shoe account when she learns a new marketing head is bent on taking the advertising in-house, for reasons having more to do with his own ego than real business needs. Realizing she’s in over her head, […]