Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • October 9, 2012

PR Prep For A Flawless Trade Show

A PR team getting ready for a trade show can be like athletes prepping for the big game. There’s a game plan to follow, other teams to beat, fans to impress, and, most of all, a drive to score and score big. Conferences and shows are always a good opportunity for companies to meet with […]

communications, Crenshaw Communications, ImPRessions, reputation • October 3, 2012

Is "Apologize" A Dirty Word?

This election season has given rise to a new term of shame. It’s “apologize.” GOP nominee Mitt Romney never tires of criticizing President Obama for what he claims is the president’s constant “apologizing” for America. What bothers me as a professional communicator isn’t just that no one in the Romney camp can seem to point […]

Crenshaw Communications, PR Fish Bowl, public relations • October 2, 2012

Lessons Learned From Football’s Replacement Referee Debacle

By guest blogger George Drucker No, it wasn’t a touchdown. And the lack of professionalism among the “replacement” referees caused one of the greatest uproars in the history of sports. It could have led to a major crisis in public confidence for the NFL. Professionalism can never be taken for granted. It applies to referees […]

Crenshaw Communications, PR Fish Bowl, public relations • September 28, 2012

Matchmaking In The Office (It’s Not What You Think!)

Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account. There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a […]

communications, Crenshaw Communications, ImPRessions, public relations, technology • September 26, 2012

Words To Avoid For PR Pros And Princess Bride Fans

Although I’m a grammar and word usage nerd, I rarely blog about it, mainly because others do it so well, and for PR pros, the frequency of reminders can be tedious. Yes, certain incorrect, trite, or pompous words are irresistible complaint fodder: my personal dreads are “hone in” for “home in” or anything with “utilize” […]

Crenshaw Communications, PR Fish Bowl, public relations • September 21, 2012

PR Pros, Are You An Ambivert?

A new CareerBuilder study reveals which careers are most well-suited for introverts and extroverts. While extroverts tend to be enthusiastic, talkative, assertive and gregarious, introverts are more likely to be reserved and less outspoken in groups. While these characteristics shouldn’t be the sole factors in job selection, the information could be useful in mapping out […]

communications, Crenshaw Communications, ImPRessions, public relations • September 20, 2012

Can PR Pros Learn From Romney’s Mistakes?

It’s been a tough two weeks for Mitt Romney’s campaign. It’s hard to separate the aggressive punditry, faux outrage, and media overkill from the real lessons here. But there are lessons. In my view it’s not about gaffes. Those occur on both sides, and the media pounce and squeeze every last ounce of news value […]

Crenshaw Communications, PR Fish Bowl, public relations • September 18, 2012

How Working Women Win At Work

The popular expression “half the sky” refers to the female half of the population and its equal share of responsibility in the world. And this has never been truer than today as Marissa Meyer takes over Yahoo and Hillary Clinton continues to navigate difficult diplomatic waters. But I have to ask myself, why, amid the […]

News • September 14, 2012

skobbler Names Crenshaw Communications for Public Relations Program

Crenshaw has been appointed by Berlin-based skobbler, a leading provider of mobile map-based apps and solutions, after a competitive review. Our team is busy with public relations and marketing communications services for skobbler here in the US, including media relations and social media strategy and content. With nearly three million customers on iOS alone, skobbler […]