marketing

Crenshaw Communications, ImPRessions, marketing, public relations • June 28, 2017

Public Relations And The Customer Journey

A great PR campaign can generate positive brand awareness through earned media, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How […]

blogging, Crenshaw Communications, ImPRessions, marketing • January 5, 2017

The Top PR Trends For 2017

Like any other business discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. According to […]

Crenshaw Communications, ImPRessions, marketing, public relations • July 13, 2016

Don’t Let Breaking News Steal Your Thunder

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly […]

Crenshaw Communications, ImPRessions, marketing • July 6, 2016

New Rules That Every PR Person Should Know

Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of it has changed. A […]

Crenshaw Communications, marketing, PR Fish Bowl, public relations • April 3, 2014

Does This PR Firm Make Me Look Fat? How To Know If Your Agency Is A Fit

Is a little voice telling you that you and your current PR agency are suffering from the business equivalent of the seven-year itch? Are you “growing apart”? Could they be “just not that into you,” or vice versa? There are warning signs that it may be time to re-evaluate and get a fresh start with […]

branding, Crenshaw Communications, marketing, PR Fish Bowl, public relations • December 2, 2013

A Beautiful Noise: Five Tips for Better Brand PR Messaging

by guest blogger George Drucker When it comes to brand public relations campaigns, consistent and compelling messaging can mean the difference between a successful PR campaign and an “also-ran.” You have to make noise to be heard above the clutter. But that noise, in essence, your messaging, must be carefully, thoughtfully and creatively crafted so […]

communications, Crenshaw Communications, ImPRessions, marketing, public relations • July 25, 2013

PR Should Own Real-Time Marketing

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste, […]

Crenshaw Communications, ImPRessions, marketing • June 19, 2013

Can Bad PR Be Good Marketing?

Lifestyle clothing retailer Abercrombie & Fitch ran into some nasty PR recently when comments by CEO Mike Jeffries were reposted from a 2006 interview and blew up the Internet. In the piece, Jeffries boasts about the brand’s “exclusionary” marketing practices. He explains, in his typical unapologetic style, that Abercrombie won’t carry larger women’s because it […]

Crenshaw Communications, ImPRessions, marketing, public relations • May 29, 2013

What Is "PR" Thinking?

According to PR industry newsletter to The Holmes Report, “PR thinking” will dominate marketing communications in future years. That’s meant to be encouraging news for PR pros. The basis for the forecast is a new survey of 2000 marketing communications students in four European countries. Seventy percent of this “next generation” of marketers say they […]