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Crenshaw Communications, crisis management, ImPRessions • February 22, 2021
Post-Trump, Can We Bring Back The Apology?
When he caught heat for escaping the frigid Texas weather for a few days of R&R in Cancun, Senator Ted Cruz fell back on family excuses. He was just trying to be a good dad, he explained. He was dropping off the kids at the resort, implying that he never intended to stay. Allies jumped […]
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communications, creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • February 10, 2021
10 Things To Know Before Dating a PR Pro
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here […]
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Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 9, 2021
The Art Of Analyst Relations: A PR POV
Media relations is a huge part of any PR program, given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • February 4, 2021
Press Release Newswire Services – Worth The Cost?
In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some […]
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communications, Crenshaw Communications, News • February 3, 2021
Crenshaw Clients Nominated for Campaign US Female Frontier Awards
Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! All have […]
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ImPRessions, marketing, public relations • February 1, 2021
7 Occasions When PR And Marketing Must Work Together
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. PR and marketing are perceived very differently, especially in a corporate environment. Marketing […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 26, 2021
The Future Of Conferences And Events: A PR Planner’s View
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • January 19, 2021
When is It Okay To Get Political In Brand PR?
It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 14, 2021
5 Reasons Your Story Wasn’t Picked Up: A PR View
Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage […]
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