Our Insights

advertising, Crenshaw Communications, media relations, News, leadership, public relations, technology • December 3, 2020

Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider

Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. The list reflects issues that adtech companies are trying to solve — from the demise of ad targeting with third-party cookies to the rise of ad-supported streaming TV. It emphasizes the growing […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • December 2, 2020

7 Ways To Prep A CEO For A Broadcast Interview

For PR pros, landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? Unless […]

Crenshaw Communications, ImPRessions, public relations • November 25, 2020

PR And Communications Trends For 2021

In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. So, the sooner we finish our 2020 roundup posts and 2021 forecasts, the […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • November 19, 2020

What are LinkedIn Stories and How Can PR Pros Use Them?

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users, LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • November 18, 2020

10 Tech Buzzwords PR Folk Should Avoid In 2021

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. Tech culture […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2020

PR Tips For A Deep Media Spokesperson Bench

In B2B public relations, there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due […]

ImPRessions, public relations, reputation • November 10, 2020

Will Jones Day Weather The PR Storm?

Elite international law firm Jones Day faces a reputation crisis as a result of its work supporting legal challenges to the results of the election. Controversy isn’t new to Jones Day, but this situation is a bit more fraught. Here’s why. As any professional services company knows, the stakes grow if your clients are involved in […]

advertising, communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 4, 2020

Can Sponsored Content Work For PR?

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 29, 2020

Scary Similarities Between Halloween And PR

What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of […]