Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2019

Tech Companies Concerned About Diversity — Here’s How PR Can Help

One of the top challenges tech PR people are helping clients with today is attracting and maintaining a diverse workforce. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about its commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists […]

Crenshaw Communications, PR Fish Bowl, public relations • April 23, 2019

Got Funding? Here’s How To Announce It

In B2B tech PR, an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether you’re a startup or a more mature business. Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Yet new funding rounds are a […]

Crenshaw Communications, ImPRessions, public relations • April 18, 2019

7 Ways To Get The Most From Your PR Budget

In the ideal world a PR program has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics that ramp up news during slow periods. But in the real world, budgets can be lean, or maybe they’re subject to change. Here are ways to squeeze the […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • April 10, 2019

How To Restore A Public Reputation

When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the […]

Crenshaw Communications, PR Fish Bowl, public relations • April 9, 2019

PR Lessons From Twitter

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off […]

News • April 5, 2019

Crenshaw Team Adds Veronica Amenta And Ilana Weinberger

Crenshaw Communications welcomed two new talented team members in March. Senior AE Veronica Amenta and Assistant AE Ilana Weinberger have joined the agency. Prior to Crenshaw Veronica was with Trent & Co., where she successfully launched many consumer health brands, including OrCam Technologies, BewellConnect, Freemie and Reliefband. She began her PR career at Tractenberg & […]

Crenshaw Communications, ImPRessions, public relations • April 3, 2019

Has Apple Lost Its Magic?

In its business and its PR, Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is. iPhone sales started slowing several years ago, but no one seemed to mind or even notice much because prices kept going up. The […]

Crenshaw Communications, PR Fish Bowl, public relations • April 2, 2019

PR Tactics To Boost Executive Visibility

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. These days, business leaders can’t afford to sit on the sidelines and simply run […]

Crenshaw Communications, PR Fish Bowl, public relations • March 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers […]