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Crenshaw Communications, PR Fish Bowl, public relations • June 28, 2018

Where Do You Find Data For PR Storytelling?

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? For many of our clients we field quarterly surveys designed to generate relevant news or insights. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to […]

Crenshaw Communications, ImPRessions, public relations • June 27, 2018

The Ultimate Cheat Sheet On Choosing A PR Agency

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Here’s a cheat sheet on finding the right PR firm while saving time […]

Crenshaw Communications, PR Fish Bowl, public relations • June 26, 2018

5 Reasons Tech PR Is A Different Animal

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry […]

Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2018

How Data-Driven Storytelling Drives PR

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B program – can generate strong media interest in […]

Crenshaw Communications, ImPRessions, public relations • June 20, 2018

10 Signs It’s Time To Invest In PR

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch They may be beating you in business deals, customers, or simply mindshare. If your B2B service isn’t in the consideration set […]

Crenshaw Communications, PR Fish Bowl, public relations • June 19, 2018

PR Tips For Successful Speaking on Panels

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant […]

Crenshaw Communications, PR Fish Bowl, public relations • June 14, 2018

5 Rules To Break In B2B PR

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. Yet, in the digital age, technology, time and trends have a way of changing the game. After all, each client is distinct, […]

Crenshaw Communications, PR Fish Bowl, public relations • June 12, 2018

5 "Founding Fathers" Of PR — Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the fathers of PR who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. It’s fascinating to chart the growth of public relations over the last century […]

Crenshaw Communications, ImPRessions, public relations • June 11, 2018

What PR People Should Know About SEO

PR and SEO were once worlds apart, with no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on getting backlinks and website-stuffed keywords to drive search rankings. What changed? Now there’s a growing area of commonality as traditional public relations has […]