Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2018

A PR Guide to Strategic Silence

In an era of constant communication, most PR agency experts will say that silence is rarely an option in the wake of controversy. In times of trouble, a “no comment” may be seen as a sign of guilt, indecision, or apathy. PR experts sound the alarm about the communication vacuum in such cases, worried that […]

Crenshaw Communications, PR Fish Bowl, public relations • June 5, 2018

Reactive PR Opportunities In Brand Mentions

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to […]

Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2018

5 Pillars Of PR Success

What separates the good from the truly great when it comes to the success of a public relations program? Beyond native talent and strong skills, there are lessons on execution and optimization that simply come with experience. Success in PR is earned PR plays the long game Great PR rarely exists in a vacuum. In […]

Crenshaw Communications, ImPRessions, public relations, reputation • May 30, 2018

In Bold Move, ABC Boots Roseanne Reboot

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with @therealroseanne’s revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen […]

Crenshaw Communications, PR Fish Bowl, public relations • May 29, 2018

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client, […]

Crenshaw Communications, ImPRessions, public relations • May 24, 2018

Truth In Media Relations: When PR Is "Risky Business"

Many years ago at my first PR agency, we represented a “dot-com” startup in the ticket resale business. When I was introduced at a board meeting, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. This came as a surprise […]

Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2018

The Power Of Creativity In PR

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish. Yet creativity plays a part in much of a PR person’s daily work. They must constantly generate fresh concepts for bylines and story angles for pitching, as well […]

Crenshaw Communications, PR Fish Bowl, public relations • May 22, 2018

PR Advantages of Pitching Trade Press

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. We all live for the big hits, but not every feature story is a magic bullet, and they don’t come along […]

Crenshaw Communications, PR Fish Bowl, public relations • May 18, 2018

4 Ways PR Creates Brand Attachment

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. It’s that anticipation you get when you hear the three-note music intro before a Netflix movie or the warm recognition of a classic Mickey Mouse logo. You feel connected to these brands. They’ve […]