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Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2018

How to Pitch Media Exclusives In Tech PR

Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Overuse it, and he risks getting a bad rep with journalists. […]

Crenshaw Communications, ImPRessions, public relations • March 1, 2018

Hope, Lies, And Public Relations

As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman. Or maybe they liken PR to dirty tricks, like the antics of fictional Big Tobacco flack Nick Naylor in Christopher Buckley’s satire “Thank […]

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2018

Anatomy Of A Pitch: Winning Tech PR Tips

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. A great softball pitcher doesn’t simply close her eyes, rear back, and heave the ball towards the batter, hoping for the best. She chooses a […]

Crenshaw Communications, crisis management, ImPRessions, leadership, public relations • February 27, 2018

A PR View Of Brands In The Crosshairs

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • February 26, 2018

KFC Crisis Response Is A PR Win

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it […]

Crenshaw Communications, PR Fish Bowl, public relations • February 22, 2018

How Good PR Builds Competitive Advantage For Startups

Gaining competitive advantage with PR programs comprised of media relations, reputation management, and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many operate in a crowded environment prone to fast changes and quick obsolescence. While solid business strategy and a good marketing plan are fundamental, a […]

Crenshaw Communications, PR Fish Bowl, public relations • February 21, 2018

Five Questions For A PR Agency

For any organization in initial talks with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. Every client has its list of questions, including very relevant ones and occasional eye-rollers. Here are some of the most […]

Crenshaw Communications, PR Fish Bowl, public relations • February 15, 2018

Tech PR Tips To Pitch Media Like A Boss

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight […]

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2018

How To Get A Running Start With Your PR Agency

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm. But what if the company has limited time to invest with the agency team? Or if it lacks experienced staff […]