Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2017

6 Smart Ideas For Fall PR

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. A great PR campaign can […]

branding, Crenshaw Communications, ImPRessions, public relations • October 13, 2017

Five Bad Reasons To Rebrand A Business

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2017

7 Signs Your Company Is Ready To Step Up Its PR

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need […]

Crenshaw Communications, ImPRessions, public relations, reputation • October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds […]

Crenshaw Communications, PR Fish Bowl, public relations • October 6, 2017

How PR Supports "Thought Leaders"

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a […]

Crenshaw Communications, PR Fish Bowl, public relations • October 3, 2017

Top Blogs For PR To Follow

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers and straight shooters, and whose posts are free of jargon and […]

Crenshaw Communications, ImPRessions • September 29, 2017

After The Russia Scandal, Is Facebook Growing Up?

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S. voters, I was initially skeptical about any […]

Crenshaw Communications, PR Fish Bowl, public relations • September 28, 2017

Creating The PR "Dream Team"

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. But it’s the people who make up the team that really count. The human factor is often the most important one. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right […]

Crenshaw Communications, PR Fish Bowl, public relations • September 26, 2017

PR Rules To Break For Killer Media Relations

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations Always offer an exclusive While […]