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Crenshaw Communications, PR Fish Bowl, public relations • June 8, 2017
A Summer PR Playlist
Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we […]
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Crenshaw Communications, ImPRessions • June 7, 2017
When A Small Business Has A Big (PR) Advantage
Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists […]
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Crenshaw Communications, PR Fish Bowl, public relations • June 6, 2017
Dos & Don’ts For Winning PR Awards
In public relations, it’s always gratifying to be recognized by one’s peers. Typically, that recognition comes in the form of industry awards. Right now we’re finalists in a couple of awards competitions, and we’ve won our fair share as well. So, we thought it might be a good time to review what helps make […]
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Crenshaw Communications, crisis management, ImPRessions • May 31, 2017
7 Ways To Crisis-Proof Your Brand
What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral last month, the media – and a global audience of prospective customers – were shocked. It may not have hurt the airline’s stock price in the long term, but CEO Oscar […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 30, 2017
Top PR Picks For Summer Reads
When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. After that, the criteria looks like this: books that touch on PR and marketing; […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 25, 2017
Avoid These Five Costly PR Agency Mistakes
Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other. But things are about to get real, so all parties need to be on their toes to ensure success […]
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blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 23, 2017
The Best PR Tips For Promoting Blog Posts
Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m. EST for the highest number of […]
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Crenshaw Communications, ImPRessions, public relations • May 22, 2017
6 Ways PR Builds Brand Marketing
Some say the goal of a great public relations program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public […]
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Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 18, 2017
Six Steps to Better PR/Media Relationships
Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than […]
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