Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2017

10 Do’s And Don’ts For Better PR Ideas

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. We have culled a top ten list of do’s and don’ts to help foster successful idea generation from some of the best brains in the […]

News • March 28, 2017

Crenshaw Client Arkadium Hosts Packed Panel Session

Crenshaw Communications’ Chris Harihar and team recently produced a wildly successful panel discussion as part of ongoing thought leadership efforts for digital media client Arkadium. Titled How Digital Publishers Are Innovating the Newsroom, the panel attracted Anthony Ha of TechCrunch as moderator as well as digital publisher participants from NYT, Quartz, Gannett, VICE and more. Arkadium […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • March 28, 2017

Make PR Measurement A Priority

Technology is making the measurement of public relations outcomes easier, less time-consuming and more meaningful. Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention, sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and […]

Crenshaw Communications, ImPRessions, public relations • March 23, 2017

Influencer Marketing For B2B Brands

Can influencer marketing work for B2B brands? PR programs with influencer tactics evoke emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized by a long selling […]

Crenshaw Communications, PR Fish Bowl, public relations • March 23, 2017

The Only B2B PR Event You’ll Ever Need

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a small group discussion event we call the business thought leadership panel. Once […]

Crenshaw Communications, public relations • March 21, 2017

5 Ways To Turn Negative Press into Positive PR

Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming. But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can […]

Crenshaw Communications, public relations • March 17, 2017

5 Tips To A Successful PR Career

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses, […]

Crenshaw Communications, ImPRessions, public relations • March 15, 2017

Top PR Mistakes And How To Avoid Them

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency. But errors aren’t always predictable, which is one reason why PR is both endlessly fascinating and frustrating as a career. Years of experience have taught us that when a program isn’t working, it’s often […]

Crenshaw Communications, PR Fish Bowl, public relations • March 14, 2017

6 Steps To A Better PR RFP Process

In our own informal polling on how to improve the client-agency experience, a better public relations agency search process was near the top of the list. Central to that PR search process is the RFP or Request For Proposal. What’s the problem with RFPs? Typically agencies feel potential clients create unwieldy RFP documents that don’t […]