Our Insights

Crenshaw Communications, PR Fish Bowl, public relations, social media • March 15, 2016

5 PR Tips For Working With Medium

PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium, the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium? Cofounder Ev Williams calls it “a new place on the Internet where people share ideas and […]

Crenshaw Communications, PR Fish Bowl, public relations • March 11, 2016

Beyond Green Beer: PR Ideas For St. Patrick’s Day

For those in PR who love to take advantage of holidays, St. Patrick’s Day can be among the most fun. After all, what other occasion calls for lunching on green bagels and green beer? But even the most die-hard followers of the Irish Apostle can tire of the same old tricks year after year. Not […]

Crenshaw Communications, ImPRessions, public relations • March 9, 2016

How To Measure PR Outcomes: A Practical Guide

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. My fingers […]

Crenshaw Communications, PR Fish Bowl, public relations • March 3, 2016

A PR Quiz: Who Said It?

How well do you think you know the field of public relations? Or at least, PR’s reputation? The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s […]

Crenshaw Communications, ImPRessions, public relations • March 2, 2016

Donald Trump’s Not-So-Secret PR Weapon: Earned Media

Like most primary-watchers, I’m tired of reading – even tired of blogging – about Donald Trump. Yet you can’t deny that the candidate has a talent for public relations. There’s one thing that separates Trump from others in the dwindling Republican field – and I don’t mean his billions, his business background, or even his hair. The real […]

Crenshaw Communications, PR Fish Bowl, public relations • March 1, 2016

5 PR Benefits Of Working With Bloggers

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly […]

Crenshaw Communications, PR Fish Bowl • February 25, 2016

7 Ways To Spark Creative PR Ideas

When it comes to generating ideas for public relations programs, where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came […]

News • February 23, 2016

3DaaS Provider WhiteClouds Taps Crenshaw Communications

WhiteClouds, the world’s largest full-color 3D-printing facility and the premier software platform to deliver 3D experiences and products for mass markets, has retained Crenshaw Communications to provide PR and media relations services. Formed in 2013 and headquartered in Ogden, Utah, WhiteClouds recently acquired 3DplusMe, the first company to introduce a technology platform for 3D face scanning for 3D […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 22, 2016

A Journalist’s POV: 3 Questions From A PR Team

One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR, you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. These assignments also afford some of us the opportunity to meet and develop relationships […]