Our Insights

News • December 14, 2015

Crenshaw Communications Holiday “Shot”

Some of us at Crenshaw Communications enjoyed a lovely lunch for the holidays at Gramercy Park Russian restaurant extraordinaire, Mari Vanna. Everyone got in the spirit – from downing delectable infused vodka shots to eating stroganoff and borscht! Great way to kick off the season with colleagues who are your friends as well. Nostrovia!

Crenshaw Communications, PR Fish Bowl, public relations • December 11, 2015

A PR Holiday Wish List

At this time of year, the typical NYC PR team begins dreaming of industry “gifts” they might like to receive. Of course, we all love tangibles like a great bottle of wine or sweets, but in a more abstract sense, we’re talking about gifts that benefit our profession. Here are a few standouts for Holiday 2016. Companies […]

Crenshaw Communications, News • December 10, 2015

Jopwell Taps Crenshaw for PR Representation

Crenshaw Communications is pleased to announce its newest client, Jopwell. The innovative start-up is dedicated to “making the workforce more colorful” by helping employers diversify their applicant pools. Jopwell connects employers with the most underrepresented ethnic groups — those who identify as Black, Hispanic/Latino, and Native American. Crenshaw looks forward to telling Jopwell’s story to media, employers […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2015

7 Things Marketers Should Know About Public Relations

As a discipline, public relations is enjoying unprecedented attention. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. […]

PR Fish Bowl • December 9, 2015

A Quick Primer On Measuring PR Outcomes

For years, those doing public relations work have been challenged by the absence of concrete and consistent methods of results measurement and adoption of key performance indicators for program evaluation. But that’s changed. Today there are sophisticated ways to measure PR success, and our data-driven marketing culture means that any business investing in PR and […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • December 3, 2015

Under The Influence: PR And Third-Party Endorsers

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand […]

Crenshaw Communications, ImPRessions, public relations • December 3, 2015

8 Painless SEO Tips For PR Plans

Public relations and SEO are closer than ever since Google moved to reward content quality over dubious backlinks or black-hat technology schemes. The emphasis on quality content highlights attributes and skills like storytelling, long-form material, and the third-party endorsement that comes with earned media. That’s great news for PR pros. Yet PR hasn’t quite fulfilled […]

Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2015

How To Drive PR With Long-Form Content

In today’s fast-paced digital media landscape, long-form content is easily overlooked for driving PR. But there’s a growing consensus — especially among content marketers — that says longer content is coming into its own, gaining in both popularity and effectiveness in generating leads. From a public relations perspective, longer content is an effective way to […]

Crenshaw Communications, ImPRessions • November 25, 2015

8 Things A New York PR Agency Is Thankful For This Holiday

Another Thanksgiving holiday has rolled around, so it’s time to offer gratitude for all things large and small that make life at a NY PR agency one of the most intriguing, maddening, and satisfying careers a person could ever want. Here’s the 2015 list. PR’s value as a business tool. As an industry, our “stepchild” […]