Our Insights

Crenshaw Communications, ImPRessions, public relations • August 26, 2015

6 Learnings From A Negative PR Situation

Tech PR pros and others have been buzzing about the recent, highly unflattering feature about Amazon in The New York Times. The piece has triggered debate about whether proactive PR can help prevent or respond to such a situation. In this case I think PR’s power to prevent or preempt the story is exaggerated, based […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2015

5 Habits All PR People Must Break

PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to […]

Crenshaw Communications, ImPRessions, public relations • August 19, 2015

8 PR Agency Survival Secrets

The stress of day-to-day life at a top PR agency is sometimes exaggerated or even glorified by those of us who make a career in public relations. But like many professional services businesses, it combines the challenges of satisfying clients, bosses, and journalists, often under pressure and against deadlines that seem to accelerate every month. […]

PR Fish Bowl, public relations • August 18, 2015

5 Habits Of Highly Effective PR Managers

When you work in the PR industry, it helps to have good habits. Habits sound mundane, but they help us stay on track and meet our goals. Stephen Covey’s famous 7 Habits of Highly Successful People memorialized the idea that successful individuals maintain certain common habits, and the same is true for managers who excel in […]

PR Fish Bowl • August 13, 2015

Top 6 Apps To Stay On Top Of PR Trends

PR professionals tend to be early adopters and tech savvy, which is why we like helpful apps. Much of our work requires us to stay on top of the latest trends and news, both within PR and our clients’ various industries. What’s happening in the news can offer great opportunities to piggyback and pitch stories. […]

Crenshaw Communications, News • August 13, 2015

Summer Blogger Outreach

Our team has been hard at work conducting outreach of all kinds, and this summer we’ve been heads-down on some product promotions for consumer clients. Lots of gift baskets and boxes were prepared for bloggers this week. They included a sampling of what’s available via an app created by our client Retale. Next up – […]

PR Fish Bowl • August 12, 2015

Hiring A PR Agency? 5 Dos And Don'ts

If your company or brand is ready to create a Request for Proposal to bring on a PR agency, it’s an exciting time. It means the business is growing, or is on the cusp of a new direction. While some relish the prospect of an agency search, it’s always time-consuming and can have pitfalls. Make the […]

Crenshaw Communications, ImPRessions, public relations • August 11, 2015

Flawless PR Execution: How To Avoid 8 Media Relations Mistakes

Most successful PR campaigns have one thing in common – a sound strategy. That’s where the best communicators commit substantial time and energy in advance of a launch. Yet PR programs most often falter in the execution. This is where a PR or media relations campaign is most likely to be derailed, or simply to […]