Our Insights

blogging, PR Fish Bowl • August 6, 2015

Staying Cool Under PR Pressure

When you work for a PR agency in New York, things can heat up even when it’s not the thick of summer. Whether you’re at an agency, in-house, or working with a PR firm, the business tends to put the pressure on. How to beat the heat: Tips for staying cool when the pressure is high. […]

Crenshaw Communications, ImPRessions • August 4, 2015

Can A PR Agency Ethically Defend An Unethical Client?

The hasty retreat of not one, but two, PR agencies from the crisis swirling around Minneapolis dentist Walter Palmer — better known as #CecilTheLionKiller — has revived a thorny ethical issue. Can a PR professional in good conscience represent a deeply unpopular person, or even a criminal? Should PR be employed to explain a reprehensible […]

Crenshaw Communications, PR Fish Bowl, public relations • August 3, 2015

A Journalist’s POV: 3 Questions From A PR Firm

Working at a top New York PR agency affords us the opportunity to meet and work with some stellar writers. Meg Fry is one of them. After a few years screenwriting and working as a production assistant, Meg chose to pursue her passions for writing and women’s issues by taking a plum job as the “Women […]

PR Fish Bowl, social media • July 30, 2015

5 Brands With Great PR On Instagram

Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So […]

Crenshaw Communications, ImPRessions, public relations • July 29, 2015

8 Ways To Bulletproof Your PR Plan

A successful PR campaign is usually only as good as its plan. But we’re often operating in a dynamic news media environment, so stuff happens. How can a PR plan be “bulletproofed” to the extent that it’s even possible? The key is to vet it before you start. Begin with overall business goals in mind, […]

Crenshaw Communications, PR Fish Bowl, public relations • July 28, 2015

5 Ways To Make That PR Strategy Decision

Stymied by a leadership team who wants a strategic PR campaign but can’t articulate precise campaign goals or actions? It seems simple enough; the company is launching a new product or heading in a new direction, so the marketing folks want positive exposure. Now comes the hard part. Of course you’re seeking results that move […]

PR Fish Bowl • July 23, 2015

In Tech PR, Women Buck The Trend

Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech […]

Crenshaw Communications, News • July 23, 2015

Ladies Who Laugh

An evening of laughter and fundraising for scholars, hosted by New York Women in Communications NYWICI, as it’s known, this week hosted its annual fundraising event at Caroline’s comedy club supporting its scholarship program, and it was a good chance for us to enjoy a few laughs while mingling with our colleagues here in New […]

Crenshaw Communications, ImPRessions • July 22, 2015

Has Web Journalism Come Of Age?

Those who toil in public relations tend to be blasé about changes at media companies. After all, we’ve seen enormous disruption over the past decade. But the soap opera at some top news sites has the PR world watching. Wired calls it “a new media midlife crisis.” To me, it feels more like an adolescent […]