Retail Technology Trends Can Drive Positive PR Results
With deep experience in retail technology PR and a grasp of critical and emerging trends that drive visibility for tech providers in the retail space, our team is well prepared to support business goals with strategic public relations. The ubiquity of ecommerce and the need for more sophisticated and customer-centric ecommerce services and solutions has opened up unprecedented potential for use of smart content and strategic marketing PR. The rise of mobile commerce; the retail wallet; the growth of omnichannel retailing; showrooming and now, “webrooming”; and a trend toward increasingly data-driven marketing and marketing automation are just a few of the areas of opportunity.
Another key aspect of PR in the retail and ecommerce context is the power of traditional consumer calendar for generating business media interest and attention. Back-to-school, “Black Friday,” and holiday are perennial news hooks that can be leveraged in fresh and interesting ways to benefit retail and ecommerce technology services and solutions.
Presenting Retail Technology Solutions To Key Audiences
The goal of a smart PR program for providers of retail and ecommerce technology solutions is to help make connections with decision-makers at established and emerging companies. We do that with tools like content marketing, executive visibility and “thought leadership,” and through the generation of earned media coverage in influential media outlets and blogs.
Getting It Right With A Retail Marketing PR Agency
Success in B2B and B2C PR in retail and ecommerce goes beyond just the traditional retail mantra of the right product at the right price. Public relations can play a crucial role in the retail technology mix. The right PR partner is a team who combines relevant experience and media “hustle” with the strategic insights that drive industry visibility and thought leadership over the long term. Visit case histories of our retail and tech clients here.