Richard Etchison

Crenshaw Communications, PR Fish Bowl, public relations • June 20, 2019

Beyond Publicity: What Your PR Agency Can Do

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield […]

Read More
Crenshaw Communications, PR Fish Bowl, public relations • June 12, 2019

Dad’s Wisdom Makes Great PR Advice

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as a dad would say. As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets […]

Read More
Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2019

A PR Intern’s Guide to Agency Lingo

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations –  where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and […]

Read More
Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2019

You’ve Been Served: How To Be A PR Client Service Superstar

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year. Here are seven indispensible […]

Read More
News • May 9, 2019

Crenshaw Nominated For Two PRSA Big Apple Awards

Crenshaw picked up two nominations in the 32nd annual PRSA Big Apple Awards, honoring outstanding public relations campaigns and projects developed or implemented in and around New York City. Crenshaw was nominated in the marketing business-to-business category for its work for cybersecurity company F-Secure for “Ghost In The Locks” and for talent acquisition platform Greenhouse Software for […]

Read More