Crenshaw Communications

Crenshaw Communications, ImPRessions, marketing, public relations • May 29, 2013

What Is "PR" Thinking?

According to PR industry newsletter to The Holmes Report, “PR thinking” will dominate marketing communications in future years. That’s meant to be encouraging news for PR pros. The basis for the forecast is a new survey of 2000 marketing communications students in four European countries. Seventy percent of this “next generation” of marketers say they […]

Crenshaw Communications, PR Fish Bowl, public relations • May 28, 2013

PR Tips for Networking Events

“It’s not what you know, it’s who you know” No phrase better captures the importance of networking, not only in public relations, but in just about any industry. It’s an essential part of getting ahead, yet there are many ways to self-sabotage. For some shy folks in the biz, networking can be absolutely terrifying. But […]

Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2013

PR And Social Media Move Movies

Memorial Day is the unofficial kick-off of the summer movie season, marked more and more by social media-infused promotions. The goal is to drive interest among the typically young, male movie fans with a fusion of traditional and digital PR and marketing, increasing the hype and the ticket sales. Beginning in 1999 with the “found-footage” […]

Crenshaw Communications, ImPRessions, public relations, reputation • May 22, 2013

For Bad PR, Blame The Lawyers?

#BrandAdvocateFail – I can only assume the lawyers are to blame? lnkd.in/W_FxYe — Sarah Larcker (@slarcker) May 22, 2013 Was Shakespeare right after all? When legal strategy contradicts PR or communications strategy, PR usually loses. Typically, it’s in high-stakes liability suits or congressional investigations where avoiding stiff legal or financial penalties is considered more important […]

advertising, blogging, communications, Crenshaw Communications, ImPRessions, public relations • May 20, 2013

PR Myths And Facts For Marketers

A favorite former client calls PR “the cheapest form of advertising.” Not really. But his comment shows that, even among sophisticated marketers, misconceptions about PR and what we do for clients are still prevalent. These are the top seven myths that persist about public relations, and a perspective on each. 1. PR is advertising lite. Not […]

Crenshaw Communications, PR Fish Bowl, public relations • May 17, 2013

Better Brand-Building Through Cultural Archetypes?

On this past week’s episode of “Mad Men”, Ted Chaough, while trying to dream up campaign ideas for a margarine, riffs on the notion that various category brands can be viewed through the lens of the very popular, very silly 60s-era sitcom, “Gilligan’s Island”. The notion is that the seven ship passengers stranded on a […]

Crenshaw Communications, PR Fish Bowl, public relations • May 14, 2013

How to Prepare for a PR Interview

A former colleague once told me that she “interviews recreationally” – that is, she actually enjoys going on job interviews even if she isn’t actually looking to make a jump. She interviews for sport – to see what else is out there, remain savvy about the PR marketplace, and stay competitive within the field. Assuming […]

Crenshaw Communications, ImPRessions, public relations • May 13, 2013

How To Find A Job in Public Relations

Graduation season should be joyful, but in the past few years, the media coverage has been dominated by slim employment prospects, hefty college loans, and depressed salaries. Yet things are looking up; for one, the public relations industry is booming, and new grads know it. As the resumes pour in, here’s my (updated) post with […]

Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2013

Lost in Translation? What a Client Says/What it Really Means

At our New York PR agency, we sometimes wish for some kind of client translation software to confirm that what we heard is what was actually meant. For example, we’re working on a proposal for a prospective client who told us, “don’t work too hard on it, we just want to see some sample ideas.” […]