Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • July 11, 2013

5 Ways PR Firms Can Set Client Expectations

Like personal relationships, PR agency-client unions can sputter or fail for any number of reasons. But it typically comes down to one key issue: the gap between expectations and reality. Often both parties rush ahead, eager to start reaping the benefits of the relationship, but without syncing their individual definitions of success. Here are some […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • July 9, 2013

Know Your PR Jargon

It doesn’t take long in a PR agency to figure out that practitioners can speak in a language all their own. Learning “PR-speak” is necessary to facilitate communication within a team. Industry jargon can be off-putting, but it does add a sense of camaraderie for those “in the know.” Additionally, as any industry evolves, so […]

Crenshaw Communications, ImPRessions, public relations • July 3, 2013

In Praise of Independent PR Agencies

As we celebrate our national independence, it’s a good time to ponder what independence means in the PR agency world. For years, PR and other creative services firms have touted their “independent” status. What does that signify to clients and employees? Is it valuable? Sometimes it’s a euphemism for “small,” which is itself another way […]

creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 2, 2013

PR (Never) Takes a Holiday!

While most people are ready to kick off the 4th of July holiday early, smart PR folks have been thinking of ways to take advantage of the time period on behalf of their clients. They know that a long holiday weekend means a slow news cycle and media who may be distracted or in a rush to […]

branding, communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living […]

Crenshaw Communications, ImPRessions, public relations • June 26, 2013

Is "Dumb Ways to Die" A Smart PR Campaign?

“Dumb Ways to Die” delighted PR-watchers when it recently swept the Cannes Lions, the Oscars of the creative industry, and a very prestigious award for a public relations program. The Cannes Festival, in fact, has had cachet since Don Draper’s day, but it was virtually closed to the public relations biz. Like a poor relation, […]

Crenshaw Communications, PR Fish Bowl • June 25, 2013

Summer Work Wear In A PR Office

Summer is in full swing, which means that the fashionable PR pro has officially switched over her (or his) closet from warm and cozy to cool and comfortable. And with the warmer weather comes a slight shift in PR workplace dress code. As a general rule of thumb, summer dress code is more casual, but […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 22, 2013

Paula Deen’s PR Crisis: Is She Done?

It pains me to be dishing up another post about Paula Deen’s PR crisis. Deen’s rags-to-riches story and Southern-fried charm has won her many fans, including members of my own family. But her most recent controversy makes me wonder if Paula can recover. It was bad enough that she hid her diabetes diagnosis for a […]

Crenshaw Communications, PR Fish Bowl • June 21, 2013

Beyond Traditional PR – Death Goes Digital

Sadly, this has been a week of loss, both for me personally and in the entertainment world, as we said goodbye way too early to the tremendous actor James Gandolfini. It made me reflect on how we mourn. So-called deathcare is experiencing its “15 minutes” as the industry uses social sharing to make funerals and […]