PR Fish Bowl

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 7, 2021

6 Things PR Agencies Should Never Say

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? I don’t […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 30, 2021

PR Advice For Building Better Media Relationships

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 24, 2021

5 Traits Of A Top B2B PR Specialist

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Yet at many specialist agencies, some characteristics are more important than others. […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • June 22, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • June 17, 2021

How To Work Across Multiple Time Zones

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 8, 2021

Questions PR Grads Should Ask In An Interview

It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last […]

Crenshaw Communications, PR Fish Bowl, public relations • June 3, 2021

Terms You Overhear During A PR Internship

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. I’ve sat in on calls with clients themselves, affording a glimpse into another company. But as a budding PR professional, […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 1, 2021

Business Leaders: PR Tips To Ace Media Interviews

For any PR agency team, a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. At the same time, having a terrific media spokesperson who can nail the messaging, handle […]

Crenshaw Communications, PR Fish Bowl, public relations • May 25, 2021

Five Benefits Of Working At A Small PR Agency

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry […]