Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • November 19, 2013

Simple Ways To Drive Tech PR Coverage Without Hard News

In my work in marketing and ad tech PR, or even other B2B PR categories, I’ve seen too many agency teams rely on clients to supply news. That’s not a great strategy for PR success. While most companies have their share of announcements, partnerships and other milestones, unless the company is Facebook or Google, you […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • November 18, 2013

How to Prevent A Social PR Backlash: Lessons From JP Morgan

Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]

Crenshaw Communications, PR Fish Bowl, public relations • November 15, 2013

Insider Tips on Hiring the Right PR Firm

In a previous post, we offered ideas for eliminating roadblocks to successfully partnering with the right PR agency, be it B2B, consumer, tech or professional services. Once that decision is made, the rest is easy, right? Not so fast. The search for the “ideal” PR firm can be time-consuming and even overwhelming. How do you […]

communications, Crenshaw Communications, ImPRessions, public relations • November 13, 2013

A PR Review Of The Best And Worst Public Apologies

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • November 12, 2013

So You Want To Hire A PR Firm? Eliminate These Roadblocks

As senior level communicators or marketers look to enhance their capabilities with outside talent, one consideration should be retaining a public relations agency. Marketing execs are often the keepers of brand image and sometimes the corporate image as well. Who wouldn’t benefit from competent, connected and creative PR thinking? And yet. Some companies plunge into […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2013

Awards Equal Rewards When PR Firms Score For The Client

In an earlier post we discussed the mechanics of entering a B2B PR or consumer public relations client in an awards competition. Here is a brief case study on how we “scored” meaningful recognition for a hard-to-categorize client. Our agency recently entered a small business specializing in deluxe packaged travel for non-profits,started by two entrepreneurs, […]

communications, Crenshaw Communications, ImPRessions, public relations • November 6, 2013

6 Things That Undermine A Strategic Communications Plan

Strategic communications is more than a business buzzword. A well-designed strategic communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a strategic communications plan that focuses on the right message mix, […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • November 5, 2013

How To Be A Winner in the PR Awards Game

By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry […]

blogging, Crenshaw Communications, measurement, PR Fish Bowl, public relations • November 1, 2013

Questioning PR Measurement? Please Do!

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the […]