Our Insights

Crenshaw Communications, ImPRessions, public relations • September 4, 2013

The "Science" of Spotting A Winning Startup

My first PR agency was founded in 1996. If that year doesn’t mean anything to you, you’re either young, or you’re not very interested in technology startups. 1996 was a fantastic year to start up just about anything, including a New York PR agency. The “dot-com” boom was roaring, there was far too much VC […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 3, 2013

Perfecting The PR Pitch

For PR pros, one of the most important parts of the job is to tell our clients’ stories in a concise and engaging way. If this can be done effectively, and with long-term strategy in mind, we’re setting a solid foundation for success. The role of a great pitch letter in storytelling should not be […]

Crenshaw Communications, PR Fish Bowl • August 29, 2013

Time Management and the "Laborious" Life

It’s Labor Day weekend, and I certainly hope most people will celebrate by not doing labor. I mean, we’re all so busy, especially in PR! But are we being honest about how we spend our time? Start from the premise that we all have 168 hours per week, which sounds like a lot. And out […]

Crenshaw Communications, ImPRessions, public relations • August 26, 2013

Smart PR Move of the Week: "I’ll Send You to Belize"

On AMC’s irresistible “Breaking Bad,” now in its final season, “going to Belize” isn’t a good thing. It’s a threat. So when in a recent episode, the sleazy lawyer Saul Goodman (played brilliantly by Bob Odenkirk) suggests that a troublesome character could be, um…”sent to Belize” – well, use your imagination. It didn’t mean mojitos […]

Crenshaw Communications, PR Fish Bowl • August 20, 2013

5 Ways Employers Can Maximize the Intern Experience

by Crenshaw Communications intern Hilary Dillon Internships are a “win-win” for students interested in a career in PR and for employers with busy workplaces in need of high-energy staff. At some point during an internship, the student will know whether the industry is right for them. Much has been written about how to succeed from […]

Crenshaw Communications, ImPRessions, leadership, public relations • August 20, 2013

How To Be A Thought Leader (A PR Perspective)

Becoming a thought leader—everyone’s always talking about it, but who’s really doing it? It’s a cliché in PR and marketing circles. We tend to promise clients we can help make them a thought leader, pepper our proposals with the term, and invoke “thought capital” to differentiate corporations and their most marketable attributes. So, what is […]

Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2013

Back To PR School

PR is fast-paced, ever-changing, and always a learning experience. That’s why it’s essential to go back for a “refresher” every once in a while to make sure you stay at the top of your game. In the spirit of the back-to-school season, here are a few classic best practices and some “in the now” tips […]

Crenshaw Communications, ImPRessions, public relations, SEO • August 12, 2013

Google Hasn’t Killed The PR Industry

It’s good for any profession to have a few bomb-throwers, and PR is no exception. People who challenge, bait, or even criticize an industry can make it better. That’s why I’ve always been interested in Tom Foremski’s take. His 2006 post, “Die! Press Release! Die! Die! Die!” remains my favorite attack on the lowly press […]

Crenshaw Communications, PR Fish Bowl • August 6, 2013

5 Steps To A Successful Twitter Chat

Twitter chats are a great way to interact with followers and fans, and also to cultivate a better understanding of your community. A Twitter chat is an online, public forum that revolves around a central conversation theme. For PR folks, Twitter chats are useful for getting your client in front of key media and influencers. […]