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Crenshaw Communications, PR Fish Bowl • October 8, 2013

Creative Strategies for B2B Tech PR

Public relations work for B2B technology brands is fascinating and often complex, but the tactics are fairly straightforward. After all, the audience is other businesses, which narrows the way you strategize PR and communications programs. But even within a B2B technology PR agency or team, there are times when “B2C” thinking adds depth to the […]

branding, communications, Crenshaw Communications, ImPRessions • October 7, 2013

Rebranding The Government Shutdown

As any PR or branding professional knows, words matter. And in politics, as in marketing, a product or event can be better positioned with a more precise or more upbeat label. (Does anyone even remember what TARP stands for? Me neither, but it was better than “government bailout.”) At worst, it sugarcoats a distasteful or […]

advertising, communications, Crenshaw Communications, ImPRessions • October 6, 2013

Has PRankvertising Gone Too Far?

To think, just a few months ago, I wondered if Chipotle’s faux Twitter hack was a mistake, because it duped followers in order to cook up some quick PR. But the stunt was nothing compared to the outrageous shock-ad campaigns from major international brands. Prankvertising – or what I think of as PRankvertising, because its […]

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2013

5 Hot Content-Sharing Tools For Tech PR

In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just […]

Crenshaw Communications, ImPRessions, public relations • October 2, 2013

6 Ways To Use Public Relations To Build Brands

“Brand public relations” – is it an oxymoron? Some say that PR builds reputation, while marketing actually boosts brands. But in reality, the two work in concert….kind of like brick and mortar. There are many ways to use classic PR strategies to add depth, color, and cohesion to the building blocks of brand identity. Here […]

Crenshaw Communications, PR Fish Bowl • October 1, 2013

In Tech PR, The Medium Is (Part of) The Message

I want to be seen as a thought leader,” said the tech company CEO to the PR professional. We’ve all heard it. And it’s an encouraging sign for PR that CEOs at companies ranging from Fortune 500 businesses to startups are asking about it. They understand the value of building a personal brand and cultivating […]

Crenshaw Communications, ImPRessions, public relations • October 1, 2013

PR Winners And Losers In The Government Shutdown

From a public relations, communications, or any other point of view, it’s hard to find much positive in the Congressional wrangling that devolved into a government shutdown last night. A quick overview of traditional media showed plenty of “he-said, she-said” punditry, message-point-stuffed interviews with elected officials, and a few polls showing that the American people […]

Crenshaw Communications, ImPRessions, public relations • September 27, 2013

Public Relations Is A Powerful Storytelling Tool

Brand storytelling and PR – what’s really new here? The truth is, marketers have been telling brand stories through paid media, branded events, and, lately, brand journalism, also known as owned media. Make no mistake, a well-crafted 30-second television spot can tell a resonant story. But the heart of brand storytelling lies with public relations. […]

Crenshaw Communications, media relations, PR Fish Bowl • September 27, 2013

Creative Updates For Tired PR Tools and Tactics

Want to “break bad” from traditional PR tactics and tropes and get better publicity results? Examine the way you are executing the tried-and-true at your PR agency and be an agent of change! “The press release is dead, long live the press release?” Lively debate on the state of the news release continues. Some say […]