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Crenshaw Communications, ImPRessions, public relations • December 30, 2013
PR, Politics, and The New Transparency
In a communications strategy that will be studied by future candidates and PR pros, New York City mayor-elect Bill de Blasio opted to make his personal story, epitomized by his strikingly attractive biracial family, the centerpiece of his campaign. His pledge to bring NYC’s “tale of two cities” to a happy resolution was conveyed in […]
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communications, Crenshaw Communications, ImPRessions • December 26, 2013
7 Myths That Undermine Content Marketing Success
The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 24, 2013
PR Agency Relationship-Builders for the New Year
The New Year is an ideal time for PR agencies to re-evaluate and perhaps improve relationships with clients and contacts. Relationship-building is also a great habit to form for the New Year. Here are some pointers all successful PR firms can employ. Make introductions. Chances are, you know a mid-career executive who’s out of work, […]
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communications, Crenshaw Communications, ImPRessions • December 21, 2013
What PR Pros Can Learn From Justine Sacco
Friday morning, IAC PR executive Justine Sacco had about 300 Twitter followers and was known mostly to her family, friends and colleagues. But after a racially themed tweet and 12 hours of silence as Twitter raged, she became a PR crisis case and an example of a personal reputation meltdown in real time. How did […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • December 20, 2013
“At the End of the Day” PR Pros, Cut The Cliches!
An informal poll shows that the average public relations practitioner can spend up to half their day writing. This includes memos, strategic communications plans, creative PR pitch letters, blogs and press releases. It is a challenge to keep the writing fresh, concise, and interesting! The best writers often accomplish that by avoiding words and phrases […]
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Crenshaw Communications, ImPRessions, public relations • December 19, 2013
How Strategic Public Relations Builds Brands
Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly. There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 18, 2013
Tech PR Gift Guide: What Top PR Firms Want For The Holidays
The holidays are here—and that means it’s gift guide season. Of course, PR pros spend a lot of time pitching gift guides, but what about gifts for us—for those in the PR industry. What do we want? Some might argue for a spa treatment. That’s fine, but I’m in search of something a bit more […]
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Crenshaw Communications, ImPRessions, public relations • December 14, 2013
WestJet’s Holiday PR "Miracle" Goes Above and Beyond
Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers […]
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PR Fish Bowl • December 13, 2013
Top Media Relations Tips for Consumer PR Agencies
“Sure, I’d love to interview your client.” And with that simple response, a PR pro’s day is made. Of course, you can’t control the outcome of your pitches, and consumer public relations – like all types of PR – is an art, not a science. So, whether you’re a seasoned pro or new to the […]
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