Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2013

A Valentine To My PR Co-Workers

Valentine’s Day is right around the corner, and while the office may not be where the heart is, there’s no reason why you can’t spread the love to the people you spend a majority of your day with– your co-workers. According to Business Insider, the average person will spend over 90,000 hours at work (in […]

branding, communications, Crenshaw Communications, ImPRessions, public relations • February 8, 2013

Naming Storms Is A PR Blowout For The Weather Channel

I found #Nemo! This, and hundreds of other tweets about the blizzard bearing down on the East Coast helped propel it to the top of Twitter’s trending topics. And, barring a lawsuit brought by Disney, it’s a cool bit of PR bluster by The Weather Channel, who’s responsible for the nickname that’s been widely adopted […]

Crenshaw Communications, PR Fish Bowl, public relations • February 7, 2013

Client-Speak In The PR Agency World

At the start of a new client/agency relationship there is always a period of ramp-up or onboarding or whatever word you like. Most of this is on-the-fly learning about your client’s systems and processes and establishing good reporting schedules and communications. But one of the most important and often nuanced parts of the process is […]

Crenshaw Communications, PR Fish Bowl, public relations • February 5, 2013

In PR, Every Decision Counts

I once asked a PR colleague whom I respect enormously to tell me the most important aspect of managing accounts and account teams in a PR agency and he said simply, “making smart decisions.” If you stop and think about it, this is true from the moment your day begins. You choose the right time […]

advertising, blogging, branding, Crenshaw Communications, ImPRessions, public relations, social media • February 4, 2013

Marketers Tackle Super Bowl Blackout In PR Score

The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in […]

Crenshaw Communications, PR Fish Bowl, public relations • February 1, 2013

To Preview Or Not to Preview: That Is The Super Bowl PR Question

While getting a head start on the competition is generally viewed as a smart strategy, does it translate into (PR) points for Super Bowl advertisers? Which method pays bigger dividends – previewing, or creating anticipation by waiting? Here are the two views. The Upside: Maximum Exposure By choosing to broadcast commercials or teasers, sponsors get […]

advertising, blogging, Crenshaw Communications, ImPRessions, public relations • January 31, 2013

SodaStream Enjoys PR Pop Before Super Bowl

I swore I wouldn’t pay attention to so-called “banned” Super Bowl ads ever again. The rejected-ad ploy has grown tired, as well as transparent, and it’s often pulled by brands who could never muster the price of a Super Bowl spot. After extramarital dating site Ashley Madison tried a PR intercept by claiming Fox banned […]

Crenshaw Communications, PR Fish Bowl, public relations • January 29, 2013

PR Is Where You Find It!

In the last couple of days a cover letter from a student seeking an internship with a Wall Street firm has caught the eye of the media as well as other companies, notably Smith & Wollensky, which expressed interest in hiring the note’s author via a full-page ad in The New York Times. What makes […]

advertising, blogging, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • January 28, 2013

Why Subway’s Apology PR Fell Short

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]