Our Insights

creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management • December 7, 2012

What PR Pros Want For The Holidays

No matter whether you’re too old to write to Santa, celebrate something completely different or just want world peace, pretend someone could give you some gifts to make you better at your job or to make your job easier, what would be on that list? We took a crack at it. Pitch-perfect The computer program […]

Crenshaw Communications, ImPRessions, public relations • December 7, 2012

What It Takes To Succeed in Public Relations

People outside our industry sometimes ask what qualities or proclivities are required for a successful PR career. I’ve always resisted the stereotypes – from PR party girl to press agent – because very few people I’ve worked with conform to those two-dimensional images. And yet, there are some “types” who have a passion for PR […]

Crenshaw Communications, PR Fish Bowl, public relations • December 4, 2012

Tuesday Tips: Picture-Perfect Photo Ops

by guest blogger Sodelba Alfaro How many times have you coordinated a photo op for a client only to end up with unusable images? Poorly lit, out of focus, or, the PR pro’s worst nightmare, photos that don’t include your client or their event signage! Below are some tips to ensure none of that happens […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • December 2, 2012

Will The AirPR Model Fix The PR Business?

Muckrack CEO Greg Galant’s piece,”Why Public Relations Gets No Respect” hit a nerve in our industry. Though the post drew some indignant responses from the PR community, it was a thoughtful and relatively optimistic assessment of PR’s value, thanks to digital measurement tools, the prevalence of social media, and PR’s increased scaleability due to more […]

Crenshaw Communications, PR Fish Bowl, public relations • November 30, 2012

PR Pros, Know Your Media

So you call yourself a PR whiz. And, no doubt you’ve hit upon some winning strategies, crafted some clever messaging and delivered a hard-working plan. But, now, it’s time to deliver, so ask yourself – how well do you (or the staffers actually implementing media relations) actually know your media? Because today’s “media” is as […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • November 28, 2012

Make Your Blogger Relationships Work Harder

Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients. You can tap into this power by following some timely tips. Effective blogger relations can expose your client to […]

communications, Crenshaw Communications, ImPRessions, public relations • November 27, 2012

How To "Own" A Media Interview

There are few things more exciting to PR agency professionals of all levels than to see a client’s comments in print or digital form. A published interview can be a quick, reactive response to a journalist’s inquiry or the culmination of a long and arduous pitch process. But what if your quotes end up on […]

Crenshaw Communications, PR Fish Bowl, public relations • November 23, 2012

Can Thanksgiving Use Some Good PR?

Is it just me, or is Thanksgiving experiencing a kind of image problem that could use some shiny new PR? I’m not talking about the dinner – no one can tarnish turkey and trimmings. I mean the commercial encroachment that has turned it into “Thanks for giving up your holiday to shop obsessively!” Some retailers […]

blogging, Crenshaw Communications, ImPRessions, public relations • November 21, 2012

Is Oprah Still Relevant?

What does it say that the most notable Oprah story this Thanksgiving season was about her tweeted endorsement of the new Microsoft Surface tablet…posted, ironically, from an iPad? Critics of the Queen of Talk saw the tweet as a sign of hypocrisy, sloppiness, or lack of tech savvy. Does it matter? Does she? For so […]