Our Insights

blogging, Crenshaw Communications, ImPRessions, public relations • September 14, 2012

When Should A PR Agency Break Up With A Client?

Client-PR agency dynamics are a lot like dating, except the relationship is inherently unequal. A paying client always has the upper hand in the duo. Yet, agencies, too, can initiate a breakup. And like the song says, breaking up is hard to do. So is it ever a good business move to fire a client? […]

Crenshaw Communications, PR Fish Bowl, public relations • September 13, 2012

A PR Guide To Naming

We’re sometimes asked to participate in naming blogs, products, or even brands. I usually begin by thinking about some well-known media and corporate entities with truly standout names (good or bad) and wondering how they were chosen… Wait, Wait Don’t Tell Me Along with several other memorable and cleverly named NPR properties (“Here’s the Thing,” […]

Crenshaw Communications, PR Fish Bowl, public relations • September 11, 2012

Tuesday Tips: 8 Smart Tech Tips For Fall

As a PR agency person, it seems like you’re always plugged in: every device must be wifi-enabled, emails come at all hours of the day and smartphones are almost a necessity! Technology can make our lives easy and convenient, but you need to be smart! Here are 8 smart tech tips for the fall: Make […]

communications, Crenshaw Communications, ImPRessions, public relations • September 7, 2012

How To Give A Killer Speech: Lessons From The 2012 Political Conventions

Most of the time, a political convention combines the best of public relations strategy, messaging, marketing, and theater. But good or bad, there are always learnings that PR pros and our clients can take to any public speaking opportunity. Here are some from my convention-watching over the past two weeks. Match the room. Politicians and […]

Crenshaw Communications, PR Fish Bowl, public relations, time management • September 4, 2012

How To Work, Not Shirk, From Home

Currently 5.9 million people work from home. While 37% of people feel more productive working in an office and 50% of bosses still oppose working from home, more and more people are expected to do so in coming years. How can telecommuters best convince employers that they are working not shirking from home? Here are […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations • August 31, 2012

Bic Pen "For Her" Draws Mixed PR

In the past few days, lots of ink has been spilled – literally and digitally – about the hundreds customer reviews posted for Bic “For Her,” a line of pens marketed to women. Now, you might think the brand is elated to receive such an active response to a product, especially a year after its […]

communications, crisis management, ImPRessions, reputation • August 28, 2012

6 Myths of Crisis Management PR

In the past several weeks, brands from Burger King and Penn State to Chick-fil-A and CelebBoutique have grappled with serious reputational threats. These days, it’s almost routine for communications pros to be managing some kind of potential crisis situation along with proactive PR programs. Yet true “crisis management” is probably a misnomer. Though there are […]

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2012

How To Create A Successful Facebook Contest

by guest blogger Sodelba Alfaro It’s been fashionable of late to bash Facebook, but here are the facts. Nearly half of 18-34 year olds check Facebook as soon as they wake up. Those are huge numbers, and brands are taking advantage of this by launching promotional campaigns on the social network. With a Facebook contest, […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • August 24, 2012

Armstrong’s Crisis PR Is In Fighting Form

As evidence that he used performance-enhancing substances has gained traction over the years, cyclist Lance Armstrong always managed to stay out in front, avoiding major reputation damage. Until now. But even now, he may be down, but he’s not out. As he threw in the towel, announcing that he’d no longer contest the US Anti-Doping […]