blogging

blogging, Crenshaw Communications, ImPRessions • February 25, 2015

What PR People Should Know About Analyst Relations

Most B2B technology companies and the PR agencies who represent them understand the value of industry analysts as part of a strong PR program. Journalists often look to analysts to confirm trends, deliver insights, and add quotes and credibility to their profiles of key industries. Cultivating analyst relationships over the long term can result in […]

blogging, PR Fish Bowl • December 23, 2014

Five Tips For Media Relations Success In Healthcare PR

When it comes to medical and healthcare PR, standard best practices apply, but there are some industry-specific guidelines to follow to ensure successful outcomes. We recently attended a “Meet the Media” event hosted by the Healthcare Public Relations and Marketing Society of Greater New York, which included a panel of health care reporters and editors offering […]

blogging, ImPRessions • August 19, 2014

11 Blogging Tips For Busy Perfectionists

“I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone […]

blogging, Crenshaw Communications, ImPRessions, reputation • August 3, 2014

Seven Ways To Safeguard Brand Reputation

Most companies will never experience a PR or reputation crisis on the order of a BP or Toyota. That’s the good news. But in the digital age, the drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time. That where the right blend of customer care, PR and […]

blogging, communications, Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2014

Is There A Good Way To Break Bad News?

It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 17, 2014

A Journalist’s View: Three Questions From A PR Pro

Rachel Weingarten is a weekly style columnist for Parade.com and opinion columnist for amNewYork who also freelances for CNN Digital, Esquire.com Fortune, Newsday, USA Today and many others. Rachel is the author of three non-fiction books including Ancient Prayer: Channeling Your Faith 365 Days of the Year. The most important rule to remember when pitching a […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 6, 2014

Hey PR Pros: Everything Old is New Again

For example, today is National Doughnut Day, created by The Salvation Army in 1938 to honor the men and women who served doughnuts to soldiers during World War I. Now it is merely an excuse for today’s pastry purveyors to give away free product and gain visibility. No one is immune, as a giant doughnut on 5th Avenue proved […]

blogging, Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 27, 2014

The Art and Science Of A PR Plan

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and […]

blogging, Crenshaw Communications, ImPRessions, public relations • April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By […]