blogging

blogging, Crenshaw Communications, ImPRessions, public relations • March 1, 2013

Can Working From Home Work? Marissa Mayer Doesn’t Think So.

Professional women talk about standing on the shoulders of those who came before, or walking in the footsteps of powerful mentors. So, when a role model steps off the usual path, it rankles. Yahoo CEO Marissa Mayer probably didn’t anticipate that her ban on working from home would strike such a nerve. (And if you’re […]

advertising, blogging, branding, Crenshaw Communications, ImPRessions, public relations, social media • February 4, 2013

Marketers Tackle Super Bowl Blackout In PR Score

The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in […]

advertising, blogging, Crenshaw Communications, ImPRessions, public relations • January 31, 2013

SodaStream Enjoys PR Pop Before Super Bowl

I swore I wouldn’t pay attention to so-called “banned” Super Bowl ads ever again. The rejected-ad ploy has grown tired, as well as transparent, and it’s often pulled by brands who could never muster the price of a Super Bowl spot. After extramarital dating site Ashley Madison tried a PR intercept by claiming Fox banned […]

advertising, blogging, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • January 28, 2013

Why Subway’s Apology PR Fell Short

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • December 2, 2012

Will The AirPR Model Fix The PR Business?

Muckrack CEO Greg Galant’s piece,”Why Public Relations Gets No Respect” hit a nerve in our industry. Though the post drew some indignant responses from the PR community, it was a thoughtful and relatively optimistic assessment of PR’s value, thanks to digital measurement tools, the prevalence of social media, and PR’s increased scaleability due to more […]

blogging, Crenshaw Communications, ImPRessions, public relations • November 21, 2012

Is Oprah Still Relevant?

What does it say that the most notable Oprah story this Thanksgiving season was about her tweeted endorsement of the new Microsoft Surface tablet…posted, ironically, from an iPad? Critics of the Queen of Talk saw the tweet as a sign of hypocrisy, sloppiness, or lack of tech savvy. Does it matter? Does she? For so […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • October 19, 2012

Which Brands Are Winning The 2012 Election PR Race?

This election year has brought plenty of PR fodder, and not just for media and political pundits. As always, it offers opportunities for brand marketers and PR experts to jump into the race. Yet, election tie-ins are tricky, particularly during such a partisan time. Not all are winners. From bad to brilliant, here are some […]

blogging, Crenshaw Communications, ImPRessions, public relations • September 14, 2012

When Should A PR Agency Break Up With A Client?

Client-PR agency dynamics are a lot like dating, except the relationship is inherently unequal. A paying client always has the upper hand in the duo. Yet, agencies, too, can initiate a breakup. And like the song says, breaking up is hard to do. So is it ever a good business move to fire a client? […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • August 8, 2012

7 Signs Your PR Needs A Reboot

One of the exhilarating things about working in PR, particularly on the agency side, is the variability of what we do. It’s ideal for those of us who are easily bored or fear being in a rut. Yet, we, too, can fall into routine, and even the most well-conceived plan can become outdated or stale […]