1
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • February 4, 2021
Press Release Newswire Services – Worth The Cost?
In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some […]
Read More
0
communications, Crenshaw Communications, News • February 3, 2021
Crenshaw Clients Nominated for Campaign US Female Frontier Awards
Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! All have […]
Read More
0
ImPRessions, marketing, public relations • February 1, 2021
7 Occasions When PR And Marketing Must Work Together
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. PR and marketing are perceived very differently, especially in a corporate environment. Marketing […]
Read More
1
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 26, 2021
The Future Of Conferences And Events: A PR Planner’s View
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West […]
Read More
0
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • January 19, 2021
When is It Okay To Get Political In Brand PR?
It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed […]
Read More
1
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 14, 2021
5 Reasons Your Story Wasn’t Picked Up: A PR View
Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage […]
Read More
0
Crenshaw Communications, ImPRessions, public relations, reputation • January 11, 2021
Big Business Must Help Us Unify
Pundits and politicians have bemoaned our country’s cultural and partisan divisions for years. Yet things have gotten worse. There’s just not much that brings us together these days. We’ve seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. I’ve long thought that this perfect storm of disunity […]
Read More
0
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • January 6, 2021
How Influencers Can Elevate Your PR Campaign
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. Influencers […]
Read More
0
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology, time management • December 29, 2020
PR Tips For Securing A TV Segment
In PR, broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live […]
Read More