Our Insights

Crenshaw Communications, public relations • February 4, 2009

A Reputation Up In Smoke

It’s a shame that Olympic swimmer Michael Phelps has taken a hit (so to speak) and lost a key endorsement over a few puffs of (illicit) smoke. But, there are more than a few lessons in his experience. For years, clients have asked us about the risks and benefits of linking their brand with a […]

Crenshaw Communications, technology • February 2, 2009

I Want My DTV…Now!

But, it’s not happening. As everyone who follows the digital TV transition drama knows, the postponement is back on. The House had overturned the Senate bill that would postpone the switch until June, but in yet another twist, the delay is expected to stand after a second House vote later this week. Read more here. […]

Crenshaw Communications, public relations • January 30, 2009

The “Massification” of the President

Never in history has the person occupying the Oval Office been so marketed, merchandised, packaged, promoted, and, well, exploited. His theme of “change” was reduced to a cliche when adopted by so many marketers, and there’s been a bit of a media backlash against a slew of dubious Obama products. (Even NBC’s “Today” Show devoted […]

Crenshaw Communications, leadership • January 26, 2009

Bullish on the Ox?

Today is the start of the lunar Year of the Ox. In Asian astrology, the ox symbolizes calm, hard work, resolve, and tenacity, which seem like reassuring symbols. Chinese astrologists, however, are predicting a tough year. In fact, according to an Associated Press report prominent Asian soothsayers say newly elected US President Barack Obama will […]

Crenshaw Communications, public relations • January 21, 2009

Twitter and the Memphis Blues

First the Motrin Moms bring down an ad campaign, now an entire city’s a-Twitter over an ill-advised post! The flap over the Ketchum executive who used Twitter to insult Memphis, corporate headquarters of FedEx , which happens to be one of Ketchum’s larger clients (while on the way to deliver a presentation to FedEx execs about […]

Crenshaw Communications, ImPRessions • January 16, 2009

Working Women Hit A Milestone

In my New York Women in Communications discussion group, there’s been lots of talk about how and whether an economic downturn disproportionately affects women and minorities…particularly those of us in editorial, marketing or corporate communications, or advertising. Though communications had undoubtedly been hit, there may be some good news for working women. It seems women […]

Crenshaw Communications, technology • January 8, 2009

What Happens in Vegas….Seems Like Less Than Usual

The Consumer Electronics Show, one of the most well-attended and splashy tech conferences on earth, is decidedly more subdued this year. You don’t have to read the news and blog accounts to feel the difference. On the one hand, it’s easier to get a taxi, a restaurant reservation, or show tickets. It also seems to […]