PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • November 13, 2018

Best PR Uses For Video Content

As much as video content has grown in advertising, marketing, and PR, data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video […]

Crenshaw Communications, PR Fish Bowl, public relations • November 6, 2018

6 Benefits Of Long-Form Content For Brands

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, demanding greater depth and creativity, but it can […]

Crenshaw Communications, PR Fish Bowl, public relations • October 31, 2018

Worst PR Technology Nightmares

As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results. If anything, technology tools allow mistakes to travel faster and further […]

Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2018

Halloween Costume Ideas For PR People

It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction. Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Here are some ideas for PR-relevant costumes for Halloween 2018. Beyond superheroes… though […]

Crenshaw Communications, PR Fish Bowl, public relations • October 24, 2018

How To Make An Impact At A Business Conference

Love them or hate them, conferences and trade shows are key venues for any business to generate public relations, marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. How to make the most of a […]

Crenshaw Communications, PR Fish Bowl, public relations • October 17, 2018

7 Must-Have PR Tech Tools

Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. PR people routinely use apps for document design like BeFunky, the industry […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2018

PR Tactics To Differentiate Your Brand

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. There are some PR tactics that can […]

Crenshaw Communications, PR Fish Bowl, public relations • October 8, 2018

How Social Media Drives B2B PR

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study, 75% of B2B buyers and 84% of C-level/vice […]

Crenshaw Communications, PR Fish Bowl, public relations • October 2, 2018

PR Tips For A High-Impact Technology Launch

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. But no tech company can afford to overlook the power of public relations to create […]