leadership

blogging, Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 27, 2014

The Art and Science Of A PR Plan

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and […]

Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 22, 2014

PR Pros: Secure That CEO Byline

How many PR firms have NOT promised a bylined article to the CEO of a client company in the name of “thought leadership”? We venture to say none. A CEO-penned article (with tremendous assist from a qualified PR team) in a top business pub or vertical is a powerful tool in the B2B PR arsenal. […]

ImPRessions, leadership, social media • March 16, 2014

Whatever Happened To The Big Tech PR Launch?

Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Maybe it wasn’t as theatrical as Steve Jobs taking the stage at MacWorld, but it was entertainment, complete with a dramatic unveil, executive presentations, and striking models who would help […]

Crenshaw Communications, ImPRessions, leadership, public relations • August 20, 2013

How To Be A Thought Leader (A PR Perspective)

Becoming a thought leader—everyone’s always talking about it, but who’s really doing it? It’s a cliché in PR and marketing circles. We tend to promise clients we can help make them a thought leader, pepper our proposals with the term, and invoke “thought capital” to differentiate corporations and their most marketable attributes. So, what is […]

communications, Crenshaw Communications, crisis management, ImPRessions, leadership, public relations, reputation • May 21, 2012

Jamie Dimon’s Apology Tour: Is It Enough?

JP Morgan Chase CEO Jamie Dimon’s apology to shareholders last week managed to fulfill at least three prerequisites for a public mea culpa. It was swift, it was direct, and the CEO took responsibility for the bank’s $3 billion trading loss in a hedge gone wrong. Dimon used words like “egregious,” “sloppy,” “stupid,” and “self-inflicted.” […]

communications, Crenshaw Communications, crisis management, ImPRessions, leadership, public relations, reputation • May 14, 2012

Crisis Management: When The Crisis Is The CEO

It’s hard out there for a CEO. Recently, we witnessed a week’s worth of drip-drip-drip coverage about Yahoo chief Scott Thompson’s resume. The gaffe culminated in Thompson’s resignation after only four months on the job. But the controversy, on the surface, wasn’t about whether he’d faked an advanced degree, or falsely claimed Ivy League credentials. […]

communications, Crenshaw Communications, ImPRessions, leadership, public relations • November 3, 2011

Does Matt Lauer Hate PR?

People in PR-agency-land are getting steamed this week about our industry’s reputation. Again. Starbucks CEO Howard Schultz appeared on the NBC-TV’s “Today” to talk about his jobs creation fund, which will raise cash for micro-loans to small businesses, and host Matt Lauer was less than gracious. Lauer allowed Schultz to outline the program, but he seemed […]

Crenshaw Communications, ImPRessions, leadership, public relations • August 17, 2011

Are Executive Vacations Bad PR?

As President Obama parks his sleek tour bus (dubbed “Bus Force One”) and travels to Martha’s Vineyard for a little R&R this week, the predictable criticism has followed. Some question whether our chief executive should be taking time off amidst stock market volatility, a “crisis” economy, and dropping poll numbers. Chief among the President’s critics, of […]

communications, Crenshaw Communications, leadership, public relations • January 19, 2011

Tucson And The Power Of Metaphors

When, in the aftermath of the Tucscon tragedy, some linked it to Sarah Palin’s gun sight map, I was actually irritated. Any attempt to politicize what happened is revolting, and it seemed like a red herring at best. (In my book, images don’t kill people, semiautomatic weapons kill people. But this blog is about communications.) […]