Our Insights

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 23, 2020

PR Tips And Tricks For Landing Bylined Content

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content. A piece of content like a guest post, bylined article, or op/ed is a useful […]

communications, Crenshaw Communications, PR Fish Bowl, social media • June 22, 2020

Why B2B Brands Should Be Active on Social Media

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of […]

Crenshaw Communications, ImPRessions, reputation • June 12, 2020

Can Technology Companies Achieve Diversity?

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly […]

communications, Crenshaw Communications, News, leadership • June 11, 2020

Crenshaw Announces Staff Promotions

Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. He manages several B2B tech accounts, including Syncron and Smart Communications, and has established […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 11, 2020

In PR, Press Releases Still Matter

If you’re working in public relations, or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Journalists are finding less value […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2020

PR Advice For Recent PR Grads

To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in […]

Crenshaw Communications, ImPRessions • June 3, 2020

At Crenshaw Communications, We Stand For Racial Justice

The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We at Crenshaw Communications stand for social justice and […]

Crenshaw Communications, marketing, News, public relations • June 2, 2020

STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic Companies prioritize empathy in COVID-19 communications New York, NY, June 2, 2020 — Crenshaw Communications, a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March […]

advertising, communications, Crenshaw Communications, ImPRessions, public relations • May 29, 2020

Email Marketers Offer Deals, Discounts, And Empathy

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]