Our Insights

Crenshaw Communications, PR Fish Bowl, social media • May 7, 2020

20 Retail Journalists You Should be Following on Twitter in 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce. In a post-COVID-19 […]

Crenshaw Communications, News • May 7, 2020

Company News…Check Out Our New Look!

After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it? Seriously, our new look has been a little longer in the planning than that, but we […]

Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2020

Top Ad And Marketing Podcasts For PR Pros

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose […]

Crenshaw Communications, ImPRessions • April 24, 2020

Brands Bring Substance To COVID-19 Response

The COVID-19 pandemic has upended marketing and PR for nearly every major brand. Now, five weeks into the lockdown that has decimated many business sectors, most companies have settled into a new normal. Many have learned from early mistakes or half-measures and have scrapped old campaigns for new ones that make a positive impact for […]

Crenshaw Communications, PR Fish Bowl, technology • April 17, 2020

10 Zoom Meeting Hacks You May Not Know

A month ago, how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates and host new business meetings, weekly calls with clients, and […]

Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2020

Best Brand Moves During The Pandemic

The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies […]

Crenshaw Communications, PR Fish Bowl, public relations • April 7, 2020

COVID-19’s Impact On PR, Now And In The Future

In public relations, as in other businesses, working from home is the new normal. We have substituted in-person meetings for daily Zoom calls and happy hours are now virtual. This period of working outside the office has been an adjustment, but most PR pros have learned how to make the best out of a terrible […]

Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2020

How To Book Speaking Opps In The COVID Era

COVID-19 has crippled some industries, and it’s had an indirect effect on countless others. Even B2B technology companies – normally resistant to many ups and downs – rely on event PR to drive business development and thought leadership. SaaS businesses, like many B2B tech companies, devote big budgets to industry conferences and trade shows for […]

Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2020

Starting A New Job, But On Zoom!

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to […]