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Crenshaw Communications, marketing, News, public relations • June 2, 2020
STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic
A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic Companies prioritize empathy in COVID-19 communications New York, NY, June 2, 2020 — Crenshaw Communications, a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March […]
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advertising, communications, Crenshaw Communications, ImPRessions, public relations • May 29, 2020
Email Marketers Offer Deals, Discounts, And Empathy
COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]
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advertising, Crenshaw Communications, News • May 28, 2020
Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards
We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • May 28, 2020
5 Tips For A Successful Media Relations Strategy
In a world of nonstop media, how can a public relations professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best approach to attract the attention of key technology journalists who want to cover the company […]
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PR Fish Bowl, public relations, technology • May 26, 2020
Top Retail Podcasts PR Pros Should Know
For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. But with […]
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advertising, communications, Crenshaw Communications, ImPRessions • May 21, 2020
Post-COVID, Brands Start To Open Up
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]
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communications, Crenshaw Communications, PR Fish Bowl, social media, technology, time management • May 20, 2020
A Guide To Top Apps For PR Pros
Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. On average, mobile device users have about somewhere between 60 to 90 apps on a […]
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Crenshaw Communications, PR Fish Bowl, public relations, social media • May 15, 2020
How Instagram Can Work For B2B PR
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. Instagram has more than one billion users, making it one of the most popular social media platforms. That’s right, more than a billion people […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 11, 2020
Fresh Data: The PR Answer To No News
As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, […]
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