Our Insights

Crenshaw Communications, ImPRessions • June 5, 2019

6 Reasons Your Tech Company Needs PR

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as […]

Crenshaw Communications, PR Fish Bowl, public relations • May 30, 2019

5 Tips On Running A Global PR Program

Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago. As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. For those tapping […]

Crenshaw Communications, ImPRessions, public relations • May 28, 2019

How Brands Create Fans

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful are real, […]

Crenshaw Communications, ImPRessions, public relations • May 20, 2019

What’s Better, PR Agency Or Client Side Work?

In public relations, there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional. But the question isn’t just for PR beginners. Many […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • May 15, 2019

Why Boeing’s Reputation Radar Failed

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the […]

Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2019

You’ve Been Served: How To Be A PR Client Service Superstar

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year. Here are seven indispensible […]

News • May 9, 2019

Crenshaw Nominated For Two PRSA Big Apple Awards

Crenshaw picked up two nominations in the 32nd annual PRSA Big Apple Awards, honoring outstanding public relations campaigns and projects developed or implemented in and around New York City. Crenshaw was nominated in the marketing business-to-business category for its work for cybersecurity company F-Secure for “Ghost In The Locks” and for talent acquisition platform Greenhouse Software for […]

Crenshaw Communications, ImPRessions, public relations • May 8, 2019

Smart Speakers Offer A Clear Opportunity For PR

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media […]

Crenshaw Communications, ImPRessions, public relations • May 1, 2019

8 Common PR Mistakes And How To Avoid Them

There are all types of PR problems, but one of the most troubling is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the best mid-course corrections? Here are some of the most likely mistakes. Fuzzy […]