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Crenshaw Communications, PR Fish Bowl, public relations • March 21, 2019

PR Tactics To Show Company Values

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young […]

Crenshaw Communications, ImPRessions, public relations • March 19, 2019

What Business People Should Know About PR

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing Occasionally a […]

Crenshaw Communications, PR Fish Bowl, public relations • March 14, 2019

Press Releases Aren’t Dead — But Do You Need One?

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?” So the press release […]

Crenshaw Communications, ImPRessions, public relations, reputation • March 12, 2019

When Your PR Problem Isn’t About PR

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the problem. […]

News • March 7, 2019

Publishers “Rethink Revenue” At Thought Leadership Panel

Wednesday night in Chelsea, TechCrunch’s Anthony Ha led a spirited discussion on the how digital publishers can look beyond advertisers to increase revenue. The topic “Rethinking Revenue: How Can Digital Publishers Make More Money” could not have been more relevant for the audience of digital publishers and panel members, all of whom have made unlocking […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 5, 2019

3 Rules For “Off the Record” Conversations

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even […]

Crenshaw Communications, ImPRessions, public relations • February 27, 2019

Eight Best PR Practices For Startups

Since before Mark Cuban famously warned tech startups against bringing on a PR agency, there’s been a debate about public relations for early-stage businesses. There’s plenty of free advice for how to build the kind of earned media visibility that well-known brands like Uber or Casper enjoy. But does a startup business always need to […]

Crenshaw Communications, PR Fish Bowl, public relations • February 26, 2019

How To Get A Fast Start On Your PR Program

For PR agencies, winning new business is an imperative for growth, but it’s only half the battle. For those of us who work with entrepreneurial businesses, or really any results-oriented company, the next pressure point is a strong start. We never want a client to be asking, “what’s next?” so we need to get a […]

Crenshaw Communications, PR Fish Bowl, public relations • February 22, 2019

3 PR Takes On YouTube’s Brand Safety Scandal

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend – […]