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Crenshaw Communications, PR Fish Bowl, public relations • February 20, 2019

PR’s Top Tech Events For Executive Speaking Gigs

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal […]

Crenshaw Communications, ImPRessions, public relations • February 15, 2019

Behind Amazon’s Magic PR Touch

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation. Recently it has lost that luster, and the bizarre FaceTime bug dented its status as a […]

Crenshaw Communications, PR Fish Bowl, public relations • February 14, 2019

5 Tips for Maintaining Media Relationships Under Pressure

The relationship between PR professionals and media is often seen as a necessary evil, especially by media. In my sector of tech PR, reporters rely on us to connect them with brands and keep them in the know about upcoming news. We in turn depend on them to generate the coverage that keep our clients […]

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2019

How To Pull Together A PR Event – Fast

In PR, we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. One reason for the rush was that the discussion […]

News • February 8, 2019

Crenshaw Starts The New Year With New Clients

As the calendar turns to 2019, Crenshaw Communications welcomes new technology companies to our client roster: BrandTotal and LiveIntent. BrandTotal is an Artificial Intelligence (AI) startup based in Tel Aviv and NYC, that has developed a marketing platform built by cybersecurity experts from the Israeli Defense Force. It was founded in May 2016 by high […]

Crenshaw Communications, ImPRessions, public relations • February 6, 2019

PR Lessons From The Bubble

The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late. It was based on the National Geographic series Valley of the Boom, about some of the heroes and villains of the early days of […]

Crenshaw Communications, PR Fish Bowl, public relations • February 5, 2019

8 Media Interview Mistakes To Avoid

In the PR agency world, after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming […]

Crenshaw Communications, PR Fish Bowl, public relations • January 31, 2019

Challenger Brands: Here’s How To Win At PR

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands don’t […]

Crenshaw Communications, ImPRessions, public relations • January 29, 2019

How To Develop A Winning PR Strategy

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve our goals. Many […]