Our Insights

Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2018

When A Founder Does PR Damage

For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur is the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented can attract a top workforce and inspire it to achieve beyond expectations. From Steve Jobs to Marc Benioff, the examples […]

Crenshaw Communications, PR Fish Bowl, public relations • July 18, 2018

PR Guide to Stellar Briefing Books

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has […]

Crenshaw Communications, PR Fish Bowl, public relations • July 17, 2018

What’s PR’s Role In The Media Interview?

Should a PR person participate in client media interviews? Most would say yes, but that participation is usually limited. In most cases, it means the PR’s role is to prepare a client for a media interview opportunity in advance, offers background to the journalist, and accompanies the client to the meeting as a largely silent […]

Crenshaw Communications, PR Fish Bowl, public relations • July 11, 2018

What Happens After The Reporter Says Yes?

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens next is arguably more important than what came […]

ImPRessions, public relations • July 10, 2018

The Thai Cave Rescue And The Power Of Storytelling

Until they were located, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR, storytelling, and ourselves. Why was the plight of the stranded Thai boys so […]

Crenshaw Communications, PR Fish Bowl, public relations • July 9, 2018

5 Reasons PR Agency Relationships Fail

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change. But when client-agency partnerships end prematurely, there are often avoidable factors […]

Crenshaw Communications, ImPRessions, public relations • July 3, 2018

"Doors" Goes Viral, Opens Up A Race

Sometimes a story is so strong that all you need to do is tell it and get out of the way. Improving on a good thing can be tricky, because there’s always the risk of over-embellishing. Too much PR or packaging can overwhelm an emotional punch. “Doors,” the remarkable ad by Texas congressional candidate […]

Crenshaw Communications, PR Fish Bowl, public relations • July 3, 2018

The Perils Of Patriotic PR And Marketing

Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for […]

News • June 29, 2018

Robert Glazer Wins Glassdoor #2 CEO Award

Client Acceleration Partners’ Robert Glazer has won a Glassdoor Employees’ Choice Award recognizing the Highest Rated CEOs for 2018 in the U.S. SMB (Small & Medium Business) category. Glazer was rated #2 of 50 CEOs with a 99% approval rating from employees. Among the 770,000 companies reviewed on Glassdoor, the average CEO approval rating is […]