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Crenshaw Communications, PR Fish Bowl, public relations • May 15, 2018

Analyzing First Responders In Crisis PR

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. First statements say a lot about what a brand […]

News • May 13, 2018

MediaRadar Talks Facebook vs. Snapchat

It was all hands on deck as the Crenshaw team helped as sales intelligence provider MediaRadar host a stellar panel themed “Facebook vs. Snapchat: What’s Next for Third-Party Distribution?” this past April. Adweek’s Marty Swant guided a crackling discussion with a panel of experts who included Maia McCann from Little Things, Emily Cohn from Business Insider, Kieley […]

Crenshaw Communications, ImPRessions, public relations • May 11, 2018

Brands Bungle Response To Michael Cohen Scandal

This week two sophisticated corporations faced an unwelcome PR challenge. AT&T and pharma giant Novartis were confronted with awkward and pressing questions about “consulting” payments each made to a company set up by Donald Trump’s personal lawyer Michael Cohen. In each case, the public response left a lot to be desired. Cohen is under criminal investigation for […]

Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2018

5 PR Myths Debunked

When someone asks a public relations person what they do for a living, and that person hesitates, it’s usually because of Samantha Jones. Once and for all, real-life PR pros aren’t likely to resemble Samantha (Sex and the City), Olivia Pope (Scandal), Liz & Liz (Kroll Show), or Shauna Roberts (Entourage). Ironically, the PR profession […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2018

Mom’s Wisdom Makes Good PR Advice

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations. The truth is, our moms’ teachings apply to virtually every […]

Crenshaw Communications, ImPRessions, public relations • May 4, 2018

How To Nail A PR Dream Job

It’s the time of year when PR agencies have the chance to bring on fresh talent as a crop of new college grads hits the job market. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well. But it’s time to add, […]

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2018

5 Ways PR Beats Paid Advertising

PR, advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Especially in the B2B tech sector, PR programs are essential to gaining […]

Crenshaw Communications, PR Fish Bowl, public relations • May 1, 2018

PR Tips For Stellar B2B Bylines

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. But a byline program takes preparation, focus, and an ongoing […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 27, 2018

Forget The PR Fauxpology

I apologize in advance to anyone reading this who can’t appreciate the insights offered in this post or who disagrees with the public relations expertise shared here. See what I did there? Call it the no-pology, the fauxpology, or the if-pology – but it’s far too common today. A cheap and lazy way to publicly express […]