Our Insights

Crenshaw Communications, ImPRessions, public relations, technology • April 5, 2018

6 Common PR Mistakes Made By Startups

We love working with tech startups, especially those with a few years (and a round or two of financing) behind them, and who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference. As I’ve […]

Crenshaw Communications, PR Fish Bowl, public relations • April 3, 2018

Hidden PR Tips In 5 Top Movies

Almost Famous (2000) — Media Relations It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him […]

Crenshaw Communications, PR Fish Bowl, public relations • March 29, 2018

Tech PR Guide To Executive Podcast Gigs

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free […]

Crenshaw Communications, ImPRessions, public relations • March 27, 2018

How The Parkland Students Are Winning The PR Battle

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm limits. In just six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than […]

Crenshaw Communications, PR Fish Bowl, public relations • March 22, 2018

PR On The Small Screen: 5 Great Shows

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). Happily, today there are TV shows that offer a more sophisticated and up-to-date look at PR and how it works. They can even help a company exploring PR learn a bit […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • March 20, 2018

How PR Measures Corporate Reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can […]

News • March 20, 2018

Greenhouse VP talks #MeToo Workplace Issues

Greenhouse VP of Marketing and Strategy Maia Josebachvili offers sound advice about a controversial subject in an interview with Refinery29’s Judith Ohikuare last week. In the March 13 article, she suggests commonsense solutions to the so-called “Pence rule,” on hugging colleagues, and on appropriate places to hold meetings with the opposite gender. Greenhouse Software, producer […]

Crenshaw Communications, PR Fish Bowl, public relations • March 13, 2018

Global PR Trends And Practices In An Age Of Uncertainty

Every two years, the New York-based Corporate Communication International (CCI), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about global PR trends. As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offers fascinating insights about the PR landscape today. […]

Crenshaw Communications, PR Fish Bowl, public relations • March 7, 2018

The Evolution Of Social Marketing In PR: A Snapshot

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an […]