Our Insights

The Death Of A PR Firm, Due To Bad PR

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”?  That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client […]

PR Lessons From NBC And Crock-Pot

PR Stork Drops Two New Team Members

We are delighted to announce the arrival of two new Crenshaw teammates! Media Relations Specialist Laurie Graff Laurie brings to Crenshaw her 20 years experience in consumer and lifestyle public relations working on everything from start-ups to well-known international brands. Possessing strong writing skills and creativity, Laurie’s background as a published author and theater professional […]

9 Blogs To Make You PR-Smart

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer […]

Who Were The PR Winners And Losers of 2017?

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners Amazon 2017 was like a […]

What PR Can Learn From The Oscar Nominees

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences […]

7 Reasons Why PR Matters More Than Ever

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some. As Greg Galant of MuckRack once observed, the advertising business is linked with […]

7 PR Tips For Brands

Can public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good […]

Words That Will Drive PR Interest

In public relations, choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. There are some tips to word choice that can make the difference in whether […]