Our Insights

Crenshaw Communications, ImPRessions, public relations • November 20, 2017

How To Engage Millennials In Corporate Social Responsiblity

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. The sixth annual #givingTuesday on November 28 will probably […]

Crenshaw Communications, PR Fish Bowl, public relations • November 17, 2017

Celebrating This Season’s PR Turkeys

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives. Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider […]

Crenshaw Communications, ImPRessions, public relations, reputation • November 15, 2017

Brands, Bad PR And Ad Boycotts: Who Wins?

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan matters. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so. So, how did […]

News • November 14, 2017

Crenshaw Client MediaRadar Hosts Packed Panel on Advertising Trust

Crenshaw Communications recently produced a well-attended and engaging panel discussion as part of ongoing thought leadership efforts for ad intelligence client MediaRadar. “Transparency & Trust: What the Future Looks Like in a Programmatic World” featured Tanya Dua of Business Insider as moderator and included participants from GroupM, Sizmek, LinkedIn, Vox Media and The Trade Desk. […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2017

Leveraging Great PR Results

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle. Read on for some easy ways to leverage initial exposure to an even wider […]

ImPRessions, public relations, reputation • October 31, 2017

7 PR Tips For Digital Reputation Management

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of […]

Crenshaw Communications, PR Fish Bowl, public relations • October 27, 2017

PR Horror Stories And Lessons Learned

Whether you’re working in public relations or another service business, things can occasionally get.. well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in PR, but some could apply to anyone. Proceed with caution! PR tales of […]

Crenshaw Communications, PR Fish Bowl, public relations • October 24, 2017

5 Signs Your Company Isn’t Ready For A PR Firm…Yet

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider. A PR agency readiness checklist To set up a PR partnership for success, […]

Crenshaw Communications, ImPRessions • October 18, 2017

When Corporate CEOs Challenge The President

For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. But as the first ten months of Trump’s presidency has been roiled in controversy and marked by unforced errors, we find ourselves […]