Our Insights

Crenshaw Communications, ImPRessions • April 10, 2023

Why Product Boycotts Work (Or Not)

As anyone in PR knows, we’re living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to “throw out every single Bud Light we’ve got.” The punch line comes when Rep. Crenshaw angrily opens his fridge to reveal — no Bud […]

Crenshaw Communications, PR Fish Bowl • April 4, 2023

4 Ways Technology Boosts The Retail Experience (And Retail PR)

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very […]

News • April 3, 2023

Crenshaw Communications Founder Visits NYU Marketing Class

Last week, Crenshaw Communications founder Dorothy Crenshaw visited a New York University class called “C-Suite Perspectives” to share her point of view about how PR and marketing have evolved. The course is taught by adjunct professor Young Mi Park and is part of NYU’s “Master of Marketing” program. During her guest lecture, the PR agency […]

News • March 27, 2023

Crenshaw Communications CEO Joins Communications Firm Leaders in New Delhi

Crenshaw Communications’ founding partner and CEO, Dorothy Crenshaw recently traveled to New Delhi to join other communications firm leaders in attending the PROI Worldwide Global Summit 2023. Made up of partners in more than 55 countries, with a combined revenue of nearly 913 Million USD, PROI Worldwide harnesses the collective power of the world’s […]

Crenshaw Communications, PR Fish Bowl • March 22, 2023

Five Ways AI Is Transforming Ad Tech

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations, journalism, and everyday life. Artificial Intelligence (AI) has been transforming industries and businesses, and ad […]

PR Fish Bowl, public relations • March 15, 2023

PR Tips To Give Your Bylined Article A Point Of View

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! There’s a high volume of generic POV content out there, but it […]

Crenshaw Communications, ImPRessions • March 8, 2023

7 PR Tips For Announcing Bad News

In public relations, the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of layoffs and other staff reduction announcements at major tech corporations, despite record-low unemployment levels. What can smaller companies […]

News • March 6, 2023

Agency VP Honored with Top Women in Communications Award

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. The award program recognizes female communicators who are “leading their teams and organizations in impactful, interesting ways [and who serve as] mentors to future generations, who hold truth to power […]

communications, Crenshaw Communications, PR Fish Bowl • February 28, 2023

How A Solid PR Strategy Can Recession-Proof A Business

With a recession threatening, moving to cut PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR […]